ElleSoMar Communications, LLC is a company that provides consulting in the aviation and sports industries, currently, but is always looking to expand. Lesley Poberezny, the marketing consultant, recognizes the growing importance of using social media and other marketing tools as a way for clients to communicate with their customers. The shift in communications gives the clients an opportunity to build brand equity and engage the customers within a new channel of communication. Social media allows anyone the ability to deliver marketing messages, promote various company initiatives, and attract brand enthusiasts. Utilizing these forms of new media allows clients to create a community of active and prospect customers where they can ask for direct feedback, learn what issues are important to their business and learn how they can become a solution provider. This will not only give credibility to key stakeholders, but will also position the company as a thought leader. The key to succeeding in social networking is to create a community where customers can engage in conversation and share/express their views. Social networking is a long-term commitment that requires dedication to keeping the conversation fresh and generating interest. Social media will be the key element in the services portfolio for ElleSoMar, but if the client needs assistance with other aspects in marketing, like a marketing plan on a new project, redesign of a new website, or even banner ads for that redesign, ElleSoMar Communications, LLC is the marketing consultant for you!