Kiffel Marketing Research Consulting


An accomplished Consumer Insights Marketing Research Consultant, Moderator and Interviewer available for Consulting or Project work and full-time employment opportunities. Excited to support you, your team and company as an external or internal resource, as needed.

Flexible, agile, thorough and high-energy with a proven track record of successfully driving strategy and illuminating deep consumer insights to significantly grow brands.

Ziploc, Kleenex, AXE Body Spray, Foster's and Leinekugel Beer, Gardetto’s and OFF! Insect Repellents. These are fantastically well-known brands with impeccable brand equity for which I have managed consumer research programs.

My expertise has been honed via a deep and broad portfolio of consumer, service industry, healthcare, retail and B-to-B brands. Included in my background are roles of increasing responsibility at Chicago and Milwaukee area Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc., MillerCoors Brewing Company and Kimberly-Clark. My 25 + year career has spanned client, advertising agency and research supplier-sides, allowing for an extremely well-rounded business and consumer perspective.

I am eager to leverage my background and expertise to assist with qualitative and quantitative research needs, including telephone and in-depth interviewing, focus group moderation, analysis, reporting and presenting.

Contact: Karon Kiffel
Title: Marketing Research Consultant
Phone: 414-403-2473
Email: kkiffel@yahoo.com
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