The Office of Marketing and Communications at Ripon College has an outstanding opportunity for a full-time Web Marketing and Development Manager to join a high-energy team. This is ideal for a self-starter who is highly motivated to keep all web properties current and effective in a competitive higher education environment. The position will report directly to the Vice President of Marketing and Communications and will be responsible for providing strategic direction and management for all external and internal College web properties and landing pages, including information architecture, SEO content development, CRO, user experience web design, and analytics reporting.
This role must communicate successfully with stakeholders at all levels throughout the College. The Web Marketing and Development Manager works closely with marketing/public relations, video, social media, design and IT staff, as well as with freelance designers and developer to ensure consistent standards and best practices. This post also interacts with the Editorial team and provides training for designated student interns and other staff in web editing and more. He or she will collaborate with the IT team to ensure cross-functioning systems are supported, and will interact with various departments to ensure accuracy, required documentation and optimal functionality.
The individual in this role will support the Vice President of Marketing and Communications by approaching work with a positive, self-starting attitude, providing high attention to detail and an analytical data-decision driven philosophy toward meeting departmental and College goals.