Social Media Specialist

Reporting to the Marketing Manager in the Fishing Group, the person in this role is responsible for creating and maintaining a strong online presence for our company by managing and monitoring our presence on social networking sites including but not limited to Facebook, Twitter, YouTube and Instagram.

• Develops and manages the social media calendar, which includes developing/implementing short-term social media strategies, and scheduling and publishing the calendar for each platform.
• Assists in executing and developing unique and goal-driven social media strategies for each platform.
• Creates, curates and manages timely and engaging content optimized for specific social platforms and intended audiences, increasing followers and consumer engagement.
• Performs monthly campaign ideation and planning that reaches brand targets, supports strategic initiatives and cultivates social growth and engagement.
• Listens, engages and responds to social followers and online conversations with customers.
• Develops graphics and other visual elements for social posts as needed.
• Manages measures and delivers monthly reports with statistics and analytical results for each social media platform.
• Identifies and analyzes social media trends; stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Collaborates with the internal marketing department and outside agencies to execute digital and social campaigns.

• Bachelor’s degree in Communications, Marketing, New Media or equivalent with a minimum of two (2) years of social media experience using multiple platforms. (Facebook, Twitter, Instagram, YouTube)
• Experience using social/digital media publishing platforms within a professional/business environment.
• Ability to deliver creative content (text, image and video). Demonstrated creative skills to contribute to social media strategy.
• Familiarity with online marketing strategies and marketing channels.
• Ability to recognize future trends in digital technologies and act proactively.
• Demonstrated analytical skills to identify social media trends and analyzes social platforms to maximize social growth.
• Proficiency in Microsoft Windows, Word, Excel, and PowerPoint. Basic knowledge of SEO, keyword research and Google Analytics a plus.
• Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams and external vendors.
• Ability to understand the brand and products and communicate directly with customers on social media mediums.
• Ability to effectively multitask and prioritize work. Team player with the ability to work independently in a fast-paced environment.

Why you will love this job:

• Work in the beautiful Johnson Building located in downtown Racine across from Lake Michigan.
• Join a team of experienced brand and digital marketing and marketing communications professionals who are great mentors.
• Participate in our 401(k) plan and save for retirement! You can contribute from your pay on a pre-tax basis and you will receive a company match of $.50 for every $1.00 you contribute up to 6%. The match is 100% vested right away! You’ll also be eligible for any applicable annual company discretionary contribution to the plan.
• Utilize the employee workout facility in our building. Purchase our outdoor recreational products at the employee-discounted rate.
• Purchase SC Johnson company products at a discount.
• Participate in fun company events.
• Enjoy our business casual work environment which includes wearing jeans for a small donation to a non-profit.
• Experience the week off between Christmas and New Years plus additional vacation time.
• Be eligible for annual pay increases and participation in the annual discretionary cash profit sharing bonus program.
• Participate in programs to support college costs.
• Rent our recreational equipment for personal use for free.
• Participate in our full benefits package.