Social Media Manager

Regis Corporation

Heads Above the Rest.

Regis Corporation, headquartered in Minneapolis, Minnesota, is the beauty industry's global leader in beauty salons and cosmetology education. The Company owns, franchises or holds ownership interests in over 9,000 locations.

Regis' corporate and franchised locations operate under concepts such as Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters. Regis maintains ownership interests in Empire Education Group in the U.S. and the MY Style concepts in Japan.

Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.

http://www.regiscorp.com

Position Details

Social Media Manager
Job
Full-time
9/26/2017
Twin Cities Metro
Minneapolis, MN

Overview:

The Social Media Manager will manage and execute all aspects of Social Media for Regis Corporation’s social presence for brands with the goal of building an online community, attracting new customers and deepening customer engagement. This position partners with various departments across the organization -- marketing, digital marketing, guest support, franchise operations -- and supports them with timely, on-strategy and synergistic social media initiatives to ensure brand consistency.

Responsibilities:

  • Manages and executes ongoing social media activities in alignment with corporate and brand social media platforms including, but not limited to, the development and execution of campaigns delivered across various social media channels such as Facebook, Twitter, Instagram, YouTube and Pinterest 
  • Perform research on current benchmark trends and audience preferences 
  • Design and implement social media strategy to align with business goals 
  • Set specific objectives and report on ROI 
  • Drive user following by applying insights in content and platform approach 
  • Collaborate with Brand and Web teams to generate, edit, publish and share daily content (original posts, images, video) that builds meaningful connections and encourages community members engage, share and opt in while being a trusted source of authenticity in all social media and digital initiatives
  • Manages the social media content calendar to determine appropriate timeline for posting, engaging and optimizing content specific to each social media platform 
  • Monitor SEO and web traffic metrics 
  • Manages conversations with followers in a consistent brand voice across all channels and participates in dialogue around trending topics, popular hashtags, current and live events 
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and layout) 
  • Suggest and implement new features to develop brand awareness, like promotions and competitions 
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Qualifications:

  • 5-7+ years of professional experience in Interactive industry, preferably in digital marketing, journalism or social media 
  • 2+ years proven work experience as a social media manager 
  • Working understanding of social networks and experience managing programs, publishing and relationships via top platform tools such as Spredfast, Sprinklr, Hootsuite, Salesforce, Percolate, etc. 
  • An eye for detail and impeccable grammar 
  • Solid knowledge of SEO, keyword research and Google Analytics 
  • Excellent communication skills 
  • Must be organized, detail-oriented and deadline-driven 
  • Robust analytical skills 
  • Self-starter with the ability to manage multiple projects simultaneously and autonomously 
  • BS degree in marketing, communications or relevant field 
  • Beauty/retail industry experience a plus

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