Social Media & Digital Marketing Specialist

This position reports to Marketing Manager and is responsible for managing Cascio Music’s social media profiles, including creating creative multi-media content. This position also works closely with the creative marketing team in assist with digital sales and communication strategies, project management, PPC management, and analytics reporting when needed.

1. Management of Cascio Music’s various social media channels.

2. Create multi-media content and copy to be used for various digital marketing tactics such as, email, video, social media, blogs, website copy, and more.

3. Drive creative ideas for the Cascio Brand online and in the local community

4. Monitoring social media shopping feeds and paid social media campaigns

5. Ensure marketing is consistent with all other marketing, design and creative for the company.

6. Coordination of contests and events.

7. Drives the execution of assigned tasks

8. Researching and Brainstorming Content for web videos to be used across all company, marketing channels including Social Media, Email, Blog, and YouTube.

9. Staying on top of key trends in the social media and content marketing space

10. Managing relationships with customers through community management on all platforms including Facebook, Instagram, Twitter, YouTube, Snapchat, and more

11. Reporting on Impressions, Engagement, Conversions and Sales across all platforms.

12. Research and development of web marketing strategies that generate long lasting consumer relationships

13. Implementation and coordination of marketing tactics across web, social media, email, video, and more

1. College graduate with experience in digital marketing, creative content marketing and generation, social media management

2. Strong writing ability for digital content including, blogs, videos, social media posts, digital design assets, and PPC campaigns.

3. Understanding of SEO best practices and working knowledge of SEO trends

4. Understanding of Social Media, community management, and social influencer best practices

5. Ability to coordinate and work within a team environment, as well as work individually to advance the marketing efforts of the company

6. Incredible attention to detail

7. Ability to shoot and edit video preferred

8. Capable of multi-tasking prioritizing many tasks and projects

9. Apt understanding of time management and deadlines

10. Experience accounting for ad spend and remaining within budget

11. Strong Microsoft Office skills

12. Experience using Adobe Creative Cloud

13. Ability to design and build graphics using Adobe Photoshop

14. Ability to assist in researching and reporting

15. Experience using Google Analytics

16. Knowledge of Music, music products, and brands associated with those products preferred