Develop strategic concepts and copy for branding campaigns, annual giving, and direct-marketing communications.
- Deliver consistent and compelling messaging related to advancement and development efforts.
- Write, edit, and research as appropriate for a range of platforms, including print, digital, video, advertising, direct mail, email, sales letters, invitations, newsletters, features, interactive, social media, display and other touchpoints.
Collaborate as part of marketing, creative, and cross-functional teams.
- Incorporate consumer insights and strategic messaging into writing.
- Work closely with design team to generate ideas, concepts, and content.
- Research and fact check as needed; edit and/or proofread on an occasional basis.
- Occasionally contribute to magazines and editorial products.
- Participate in strategy meetings; project management processes and adhere to deadlines and writing style guides and brand standards.
- Maintain awareness of trends and best practices in marketing, advertising, and communications.
Support a service-oriented atmosphere in accordance with WFAA mission, values and philosophy:
Strategic beliefs
- The University of Wisconsin-Madison has a transforming impact on students, alumni, and society;
- Authentic, lifelong relationships and engagement with alumni, donors and friends are fundamental to sustaining the reputation and continued success of the University;
- Philanthropy has an essential and growing importance on the future progress of UW-Madison;
- The highest level of stewardship and fiduciary responsibility in financial, investment, data and gift administration is vital to maintaining trust with our stakeholders;
- Diverse views, experiences and perspectives strengthen WFAA and the university community.
Organizational values
- We are serious about delivering results;
- We work together and with our campus partners as a team;
- We are committed to alumni, donors, volunteers and others;
- We are open-minded;
- We create a positive work environment.