Senior Marketing Communications Manager

Nilfisk

A Global Company:

Nilfisk (www.nilfisk.com) is a global company with headquarters in Denmark. We have sales companies in 45 countries and with an additional strong distributor network we market and sell our products in more than 100 countries worldwide. We are one of the world’s leading manufacturers of professional cleaning equipment, with around 5,600 employees and an annual turnover of EUR 1.059m in 2016. We are currently part of NKT Holding but we will be listed on the Copenhagen OMX stock exchange in October 2017.

A Dynamic Company:

Things are moving fast at Nilfisk in terms of both products and business, and change is a part of our everyday life.

Responsibility and Personal Development:

As a Nilfisk employee you will have the freedom to influence and develop your own area of work. In return, we expect high performance. We also make sure that you have many challenges, as well as opportunities to develop in the direction you wish – also if that includes an international career.

http://www.nilfisk.com

Position Details

Senior Marketing Communications Manager
Job
Full-time
11/28/2017
Twin Cities Metro
Brooklyn Park, MN

The Senior Marcoms Manager reports directly to the Vice President of Marketing and is responsible for the day to day running of the Marketing Communications Dept.

Major Areas of Responsibility:

Own the Nilfisk Brand in the Americas and actively promote Nilfisk brand awareness through messaging and positioning throughout the Americas floor care and industrial cleaning market,

Working with stakeholders across the organization, Implement and administer the Marketing Promotional Review Process ensuring that all Marketing Materials and Tools are consistent with the Brand and Messaging Standards.

Responsible for Public Relations and promoting Nilfsk’s Products and Services within the Americas.

Utilize Market Research and Insights to ensure that the Nilfisk Floorcare Brands are correctly positioned within their respective markets and measure the effectiveness of each brand.

Manage the Marketing Communications Function including the following:

  • Creation and Development of Product Literature working closely with Global Marketing and Americas Markets. 
  • Creation and Development of Sales Tools working closely with the Sales Organization to understand their needs and requirements. 
  • Creation, development and implementation of Digital Tools and Media 
  • Trade Shows and Sales meetings and be responsible for measuring return on investment.

Minimum Qualifications Required:

  • BA or BS in Marketing or Business, MBA preferred 
  • 5+ years Marketing and/or Brand Management 
  • Experience running marketing campaigns 
  • Knowledge and comfort with Industrial customers and markets 
  • Experience of dealer sales and indirect sales channels

Desired Experiences/Characteristics:

  • Demonstrated ability in developing Marketing strategies to grow market share and increase end user demand 
  • High degree of customer and external market focus 
  • Experience of working with Agencies and Vendors 
  • Strong analytical, project and change management skills 
  • Exceptional communication and presentation skills 
  • Bilingual English-Spanish (desirable) 
  • Demonstrated ability to effectively create and manage Brand Plans 
  • Experience in influencing others in the organization and demonstrating empathy 
  • A Passion for making a difference

Travel Requirements:

  • Job requires approximately 20% travel.

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