Creative Director/Copywriter

Element

Short story—Element is a gathering of creative individuals who deliver strategic thinking, interactive capabilities, sales conversion expertise, and maximum ROI for our clients. And, we have a good time doing it.

Longer version—A full-service ad agency, Element offers everything from soup to nuts (in less technical terms, interactive to broadcast to print). Our team’s experience and insight allows us to handle business-to-business, business-to-consumer, local, and national accounts. Practically everyone here is cross-trained in all areas of marketing expertise: designers know branding, account executives can creatively concept, our copywriter understands search engine optimization.

Within Element, we appreciate the opportunity to do what we do in a casual atmosphere. So, fire up the patio grill, challenge our ping-pong champ, and enjoy a refreshing craft beer on tap. With locations in De Pere and Neenah, Element associates appreciate Northeast Wisconsin’s strong, diversified economy and its dedication to quality and hard work. We take advantage of the outdoor recreational opportunities, culture, and safety. Oh, and that legendary football team.

http://goelement.com/careers.html

Position Details

Creative Director/Copywriter
Job
Full-time
9/14/2017
Northeast Wisconsin
De Pere, WI

Hey, so what’s the Big Idea?

Exactly!

So, did you notice the“slash”in the job description? If you did, you may be the right fit. See, we want someone who can rock and roll all night and party everyday on concepts and copy and branding and campaign development and pitches and passion and selling ideas and passion and all that and a bag of chips. (I am pretty sure that last sentence had some grammar issues, sorry but we want it all and are willing to pay for it!)

Now, for the boring bits.

The Creative Director/Copywriter is responsible for coming up with the creative concepts to drive brands, light up campaigns, and bring them to life with electrifying copy! You will work with the art director(s) to interpret concepts/copy into completed designs. When the “big idea” originates from a graphic concept rather than copy, the copywriter supplies copy to complete the execution.

Reports to the Senior Creative Director. Minimum 5 years experience.

  • Comes up with “Big Idea” creative concepts.
  • Develops concepts and campaigns of outstanding quality for interactive/web, print, broadcast, direct mail, out-of-home, and other forms of promotion for agency and clients. 
  • Writes for all media types to build awareness of client brands, products, and product benefits and help to stimulate sales. 
  • Strives for excellence in concept/copy, helping agency to gain recognition for excellent work in ad agency and business communities. 
  • Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design. 
  • Creates all advertising copy for approval, downloading into design/layout software, etc.
  • Researches clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects. 
  • Works with the creative director to develop and maintain text style templates for the agency and all clients, to assure consistent brand identity across all media.
  • Assures that all copy is checked and proofread by [other participants in process – production manager/administrative assistant/copy editor] at the draft and final stages of each project, allowing a “fresh set of eyes” to examine the work. 
  • Works to ensure copy/concepts serve the purpose of first and foremost promoting the client’s brand image and/or selling their product or service, according to the strategic creative plan.
  • Assists in writing proposals, marketing plans, publicity, etc., as requested. 
  • Assists in drafting company newsletter; oversees production of agency newsletter. 
  • Contributes original material to agency blog on a regular basis. 
  • Maintains current software skills compatible with the needs of other creative team members.
  • 5 years of experience in marketing 
  • Ability to strategize and confidently make marketing recommendations 
  • Highly responsive and service-focused 
  • Ridiculously good time management and organizational skills 
  • Excellent oral and written communication skills 
  • Ability to problem solve in any situation to keep the ball rolling  
  • Passion for working with people 
  • Creative sensibility 
  • Friendly, outgoing personality who enjoys developing and maintaining relationships 
  • Strong work ethic with the ability to work and thrive in a fast-paced environment 
  • Agency experience preferred
  • Paid vacations and paid holidays 
  • Health insurance with dental and vision 
  • 401(k) benefits with company match 
  • Competitive compensation based on demonstrated skills and experience

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