Senior Communications Manager

Come find your Occupassion at LHI!

At LHI we provide the best in health care services to our nation's heroes. So, when you choose an occupation at LHI, you are supporting the men and women who serve our country. It's all about making a difference in the lives of the people we touch.

This Senior Communications position is responsible for formulating, establishing processes, executing and analyzing LHI's integrated marketing communications strategies in alignment with business objectives, partners with project specialists to facilitate and lead meetings with project owners and stakeholders, in addition to managing a team of professional staff. The Senior Communications Manager will also provide subject matter expertise in areas including writing, editing, social media strategy, crisis communications, media relations and other areas of expertise based on professional knowledge and background. This position will coordinate community awareness and engagement efforts, develop and disseminate timely and accurate information along with talking points for senior leadership. Lead functional or segment teams or projects, review work performed by others and provide recommendations and innovative solutions for complex issues.

Primary Responsibilities:

• Responsible for internal and external communications, including all writing, editing and approval process
• Manage, develop, and lead an innovative team of professionals
• Manage media relations and crisis communication strategy as required
• Lead all video project requests, develop scripts, organize interviews and on-camera coaching sessions if necessary
• Develop and manage the overall social media strategy including editorial calendar
• Responsible for editorial direction, design, production and distribution of all organization marketing materials
• Partner with project specialists to define project objectives and communicate message appropriately and on-brand
• Support Director of Marketing in developing marketing communication strategies and project campaigns
• Suggest innovative approaches while anticipating customer needs and proactively developing solutions to meet them
• Stay current with communications best practices in mobile content and social technologies
• Assists with the planning and execution of corporate events
• Takes charge of ad hoc projects assigned

Required:

• A minimum of 10 years of increasingly responsible experience in Marketing Communications
• Superior writing and storytelling skills and working in a deadline driven environment
• Experience leading a team or acting as a mentor or coach within a work environment
• Strong social media acumen, ability to think beyond traditional PR strategies and tactics
• Equivalent combination of education, experience and/or applicable military experience will be considered
• Basic understanding of marketing principles, return on investment measurements and analytics
• Ability to think creatively and bring innovative solutions to marketing challenges
• Ability to build and maintain relationships with various cross functional areas.
• Familiarity with marketing tactics, creative development and online technology
• Strong skills in video scripting and production
• Ability to adapt to same day turnarounds frequently and adjust to change priorities quickly
• Exceptional communication and organizational skills, must be customer focused with strong listening skills
• Passion for problem solving; consensus building and getting great work out the door

Preferred:

• Bachelor's Degree in Marketing, Communications, Journalism or Business preferred
• Proficient in MS Office tools: Word, Excel, PowerPoint, Outlook
• Experience with Adobe Creative Suite and scheduling tools/programs (MS Project or other)
• Agency or internal marketing department experience a plus
• National Career Readiness Certificate

Career opportunities lie ahead at LHI.

Your time and experience working at LHI can prepare you for a wide variety of career advancement opportunities within LHI.

Where will your LHI career take you?

At LHI you'll enjoy a robust benefits package.

Here are some of the benefits you'll enjoys as an employee of LHI at our La Crosse location:

• Health, dental and vision insurance
• 401(k) plan with matching contributions up to 4%
• Basic and supplemental life insurance
• Long- and short-term disability
• Competitive pay, including incentive opportunities
• Paid time off, holidays and bereavement
• Health care and dependent care flex spending accounts
• Child care and fitness club reimbursement
• Employee referral program