Public Relations Specialist

Element

A full-service ad agency, Element offers everything from soup to nuts (in less technical terms, interactive to broadcast to print). Our team’s experience and insight allows us to handle business-to-business, business-to-consumer, local, and national accounts. Practically everyone here is cross-trained in all areas of marketing expertise: designers know branding, account executives can creatively concept, our copywriter understands search engine optimization.

Within Element, we appreciate the opportunity to do what we do in a casual atmosphere. So, fire up the patio grill, challenge our ping-pong champ, and enjoy a refreshing craft beer on tap. With locations in De Pere and Neenah, Element associates appreciate Northeast Wisconsin’s strong, diversified economy and its dedication to quality and hard work. We take advantage of the outdoor recreational opportunities, culture, and safety. Oh, and that legendary football team.

http://www.goelement.com/


Position Details

Public Relations Specialist
Job
Full-time
8/16/2017
Northeast Wisconsin
Neenah, WI

Element Creative, an advertising and marketing agency in De Pere, WI, is looking for someone with an outgoing personality, excellent networking skills, and a nose for newsworthy stories. If you’re a communications professional who loves connecting with people and promoting big ideas while working in a fast-paced environment – keep reading.

Under the direction and supervision of the director of public relations, the public relations specialist is responsible for assisting in developing public relations plans, including writing, conducting research, preparing materials, maintaining contacts, and responding to inquiries. The public relations specialist requires strong writing skills, excellent communications skills, and a good working knowledge of publicity and public relations skill sets.

Responsibilities:

  • Writes client press releases, media alerts, story pitches and prepares media kits.
  • Initiates the paperwork assigning the writing of publicity stories, as requested by the public relations director, to various writers. Follows up periodically with writers to make sure stories will be completed on schedule. 
  • Distributes proofed, edited releases or feature story draft documents to director of public relations for review and final editing. 
  • Distributes edited releases and story drafts to account executives and client approval. 
  • Produces final, client-approved releases and story documents. 
  • Orders, through the agency traffic manager, any digital photography, art, or other materials needed for distribution with publicity stories. 
  • Research and maintains client media lists. Distributes publicity stories weekly to media, determined by the director of public relations. 
  • Creates a weekly public relations production schedule for director of public relations and account service review and approval. 
  • Oversees the clipping/archiving of agency-generated publicity stories for clients, and provides monthly recap of placement results. 
  • Assists in creating video, slide shows, or other visual presentations for meetings and business gatherings; helps plan events and press conferences. 
  • Provides general administrative support to the public relations director. Maintains current files of the Public Relations department and regularly backs up digital files. 
  • Prepares and reviews meeting agendas with the public relations director and account executive prior to client meetings. 
  • Maintains current computer skills related to public relations department daily functions; notifies public relations director of necessary hardware/software upgrades or purchases or training needs.

Qualifications:

  • 3-5 years of experience as a writer, public relations professional, marketing communications specialist, journalist, or editor. 
  • A bachelor’s degree in communications, public relations, or marketing. 
  • A passion for writing and a journalistic approach to story ideation and creation. 
  • A very strong editor and proofreader with exceptional attention to detail. 
  • Understand the fundamentals of conducting research and interviews. 
  • Have a thirst for knowledge and be comfortable working with unfamiliar industries and audiences. 
  • Proficient knowledge of public relations practices, tactics, and strategies. 
  • Extensive experience with copywriting and editing for publicity campaigns. 
  • Experience with CisionPoint a plus. 
  • Media relations experience is a plus. 
  • Excellent verbal, written, and presentation skills. 
  • Self-motivated with proven ability to multi-task and solve problems. 
  • Be capable of working in a deadline-driven environment. 
  • Be highly organized.


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