Paid Search Strategist

Perficient Digital

Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out. Make or break . . . Proud to say we’re skilled at the former. Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too. We’re proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven and fulfilled.

http://www.perficientdigital.com

Position Details

Paid Search Strategist
Job
Full-time
11/28/2017
Southeast Wisconsin
Milwaukee, WI

Perficient Digital currently has a career opportunity for a Paid Search Strategist in one of our agency offices (Milwaukee, Chicago, Atlanta, Ann Arbor, Irvine, or St. Louis). This individual plays an important role in leading (or assisting in leading) strategic direction and performance for select client accounts. Strategists take greater leadership and strategic initiative on accounts, owning the responsibility of client relations and strategic direction. Strategists may also own similar responsibilities on minor portions of designated flagship accounts as directed by the team leadership.

Responsibilities:

Account Management:

  • Develop and maintain strategic roadmaps for select accounts
  • Implement strategies within client paid search accounts, including campaign building, account restructuring, expansion, optimization, testing and experimentation, etc.
  • Maintain an ideal standard or quality and accuracy in the work Track account performance to ensure ongoing progress and that client goals are being met
  • Share recommendations with clients, based on data

Client Management:

  • Interact with clients in a professional, courteous and service-oriented manner.
  • Manage client expectations and engagement through planning, roadmaps, etc.
  • Provide ongoing analytical reports for clients (email, monthly reports, client calls, etc.) and assist in preparing agendas and deliverables for client visits/calls/presentations when necessary

Teammate development:

  • Take an active role in training new hires and interns, as needed
  • Share insights with team and help train colleagues on breakthroughs and best practices

Business Development:

  • Participate in brand outreach and thought-leadership initiatives (blog and newsletter articles, case studies, speaking engagements, conferences, etc.)
  • Assist with prospecting and onboarding initiatives with Senior Strategists and Director (audits, RFPs, discovery calls, deliverables, sales collateral, etc.) 

Minimum Qualifications:

  • 2+ years experience managing SEM accounts at Perficient or elsewhere (agency preferred)

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.


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