Online Search Sr. Manager

OnCourse Learning

OnCourse Learning is the leading provider of e-Learning in the financial services, healthcare, real estate, and IT industries. OnCourse Learning provides best-in-class education, career development, and compliance solutions that help people get started and succeed in their chosen professions. Individuals, companies, educators, associations, and government agencies turn to OnCourse for educational excellence, professional compliance, occupational tools, customized training solutions, and new careers. We are a company that is known for its remarkable relationships among employees, customers, business partners, and key stakeholders.

http://www.oncourselearning.com


Position Details

Online Search Sr. Manager
Job
Full-time
1/3/2018
Chicago Illinois
Hoffman Estates, IL

In support of the company mission, The Online Search Senior Manager is responsible for developing and growing revenue through paid and organic search channels.Working with the eCommerce managers and Product Marketing team, this person will research, test, and deploy campaigns; conduct competitive analyses; propose effective organic strategies; perform site audits; and ensure successful ranking of our web properties on the popular search engines.

With the support of a Search Optimization Analyst, this position is also responsible for the onsite search experience to help site visitors quickly find relevant courses. The successful candidate will be well connected in the Online Search community and have demonstrated an ability to drive significant revenue growth through search channels.

  1. Optimize paid and organic search rankings, balancing revenue growth and profitability goals. 
  2. Manage search engine ad tools to set up and optimize campaigns. 
  3. Manage organic search tools to ensure proper visibility into organic campaigns. 
  4. Coordinate campaigns with Product Marketing and eCommerce teams. 
  5. Conduct frequent competitive analyses and develop strategies to win against the competition. 
  6. Perform routine site audits and work with eCommerce Managers and IT to quickly fix any issues. 
  7. Engage with contacts at the main search engines and the Search community to stay on top of trends and search engine updates. 
  8. Analyze the onsite search experience and make adjustments as needed to help users find content. 
  9. Perform other related duties as assigned by management.
  • Bachelor's Degree in Business, Computer Science, Mathematics, Statistics, or equivalent Master’s Degree preferred 
  • 3+ years management experience 
  • 5+ years of experience with Google AdWords, Bing Ads, Facebook Ads, and Google Search Console is required. Preference will be given to candidates who also have experience with Moz, SEMRush, Kenshoo, and other tools for managing paid and organic channels. 
  • Mathematical skills: Comfortable with statistical concepts, such as statistical significance and hypothesis testing, and calculating basic business metrics, such as ROI, ROAS, etc. 
  • Language skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or government regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public. 
  • Reasoning ability: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret and extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 
  • Computer skills: spreadsheet software and word processing software 
  • Event management experience

The Good Stuff: Why Join OnCourse Learning?

  • Company Culture: innovative, collaborative, fast-paced, welcoming, challenging, fun, and we encourage work-life balance. 
  • Competitive salary with company-wide bonus program for a little extra icing on the cake. 
  • Excellent Benefits and Additional Perks: medical, dental, vision, 401(k) with company match, HSA, life insurance, short-term and long-term disability, discount programs, pet insurance, tuition reimbursement, volunteer leave, parenting leave and discounted access to OnCourse Learning training products. [jeans to office everyday] 
  • 3 Weeks Paid Time Off for your vacations, adult proms, mental health days, Comic-Con, etc. :) 
  • Professional Development: training, project opportunities, and advancement potential. 
  • Visit our awesome website to learn more: www.oncourselearning.com 

Job Snapshot:

  • Employment Type: Full-Time 
  • Industry: E-Learning 
  • Education: Master’s Degree 
  • Experience: 5+ Years 
  • Required Travel: The position requires limited travel


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