Online Marketing & Sales Associate

Growing enthusiast publisher, CarTech, Inc., is looking for an energetic and driven sales associate with a love of cars and a deep knowledge of (and interest in) today’s digital landscape. This position is responsible for reaching all key influencers in the online automotive marketplace to develop marketing partnerships and ultimately sales

Responsibilities:

1. Research and develop relationships with websites, forums, blogs, and Facebook Pages or Groups related to our subject matter. Post relevant information on sites 
2. Find, solicit and build relationships with various car clubs and organizations to promote our new titles 
3. Develop strong relationships with traditional media (magazines) and their online counterparts to create multiple cross-promotional opportunities. Follow-up contact to enhance likelihood of reviews and/or posting of content 
4. Work with/encourage authors to take advantage of various online marketing opportunities as well as potential signings. Work with show vendors to make books available for authors’ signings for those authors who attend these shows 
5. Assist Digital Marketing Manager with key word research. Identify the best key words for a book or subject to use on our websites for maximum search engine exposure 
6. Assist Digital Marketing Manager with consumer emails, social media postings, as needed. 
7. Maintain existing in-house retail, wholesale and specialty accounts 
8. Research, contact and establish specialty accounts related to subject matter

Required Knowledge/Skills/Expertise:

1. Automotive enthusiast. Must be actively involved in and interested in motorsports or other automotive hobbies/pursuits 
2. Must be knowledgeable and/or actively contributing to automotive forums and Facebook groups 
3. A deep knowledge of and interest in the digital landscape 
4. Strong written and verbal communications skills; previous copywriting experience a plus! 
5. Outgoing personality 
6. Must be able to show you’re driven and a go-getter 
7. Previous sales experience in the automotive industry a plus

Required Education:

BA/BS in Marketing Communications, Public Relations, Journalism or related fieldpreferred but not required.

Our benefits package includes vacation, holiday and sick time; medical and dental benefits; long-term disability insurance, health care spending account, as well as 401(k).