Media Relations Manager

This is an exciting opportunity for an experienced influencer of influencers to tell North America about VASCO’s electronic signature solution, eSignLive, an industry pioneer leading digital transformation for businesses in regulated industries. With target markets and trends constantly evolving, so too does eSignLive’s story. This role offers the opportunity to uncover those stories and leverage innovative approaches to get those stories out into the world. The ideal candidate will have an inherent drive to seek out coverage for the company, its customers and partners, seeking to understand the big picture themes and finding unique ways to deliver coverage and awareness. They will also be a natural connector that will help educate media and influencers to keep them engaged with the ongoing developments around digital transformation, fraud mitigation, cloud, mobility and e-signatures.

Key responsibilities and duties:

• Along with the Director of Global Public Relations, develop, implement and manage the media relations program for corporate and product in North America, with ties to international campaigns and cross-department initiatives and goals, including initiatives with Product Marketing, Demand Generation and Digital Strategy 
• Monitor, measure and modify the media relations program based on analysis and review of successes and lessons learned to maximize results 
• Research and monitor business, industry and technology publications and blogs as well as competitor communications to identify trends and extract ideas for use in media relations activities 
• Identify media opportunities and issues as they emerge, recommend steps to address them, then execute 
• Write, produce and execute compelling news releases, pitches and contributed content for use in media and influencer channels 
• Develop relationships with online and print media influencers, editors and journalists 
• Work closely with VASCO customers, partners and other stakeholders to uncover and/or develop stories that will drive positive editorial coverage that adds depth and dimension to our brand and role in the bigger digital transformation picture 
• Research and write interview briefing materials and brief VASCO executive spokespeople 
• Track award opportunities and submit proposals to gain exposure at industry conferences

Qualifications:

• Undergraduate degree or specialized training in marketing, communications, journalism or related field 
• Minimum 8 years’ experience in a public relations role 
• Extensive media relations experience with a strong understanding of media, what they need, and how to get it to them 
• Knowledge of business media outlets, publications, editors and writers, with a focus on business technology and B2B preferred 
• Knowledge of markets including financial services, insurance, government and health care/pharmaceutical,
• Aptitude for quick learning around technology and regulations 
• Energetic, proactive, self-motivated and results-oriented 
• Ability to work in a fast-paced and changing company and its industries 
• Strong English writing and communication skills 
• Accreditation in Public Relations (APR) preferred 
• Experience with electronic signature or IT security is a plus