Media Planner/Buyer

Boucher Group Inc.

The Boucher Automotive Group, ranked among the top 100 dealer groups in the US, recognized as a Top Workplace, and in the top 75 privately-held companies in Wisconsin’s, is known for their focus on their community involvement, employee engagement, and high quality customer service. During the past 9 years, the company’s workforce has grown by 50%, to more than 1,400 employees.

http://www.Boucher.com

Position Details

Media Planner/Buyer
Job
Full-time
8/7/2017
Southeast Wisconsin
Greenfield, WI

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

  • Collect and analyze market data 
  • Identify target audiences and understand their behavior and habits 
  • Determine the best media outlet mix for our campaigns 
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more 
  • Allocate budgets and monitor costs 
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) 
  • Evaluate the success of media strategies and campaigns
  • Proven experienceas a Media Planner; experience in digital media is preferred 
  • Broad knowledge of media channels 
  • Familiarity with campaign evaluation metrics and media buying 
  • Working knowledge of analytics tools Excellent communication and teamwork skills 
  • An analytical mind with an aptitude for statistics and math 
  • Strong decision-making skills 
  • BS/BA in Marketing, Business Administration or similar field

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