Marketing Specialist

The Marketing Specialist is responsible for researching, writing and producing a wide range of marketing materials. This requires collaboration in the development and implementation of strategic marketing plans, creating a timeline and marketing budgets.

The Marketing Specialist is responsible for researching, writing and producing a wide range of marketing materials. This requires collaboration in the development and implementation of strategic marketing plans, creating a timeline and marketing budgets.

Will share responsibility with the marketing team in developing and managing marketing programs for the print and digital brands. Assists with the production of the bi-monthly marketing newsletter and collaborates on a daily basis with the marketing team members as well as with publishers, editors, sales representatives and the event staff. Participates in marketing strategic planning sessions.

Responsibilities:

• Develop marketing and sales materials that meet brand standards and marketing objectives
• Collaborate and develop marketing plans and strategies
• Drive brand awareness with creative marketing programs that include print, digital and social media 
• Track marketing campaigns and programs, prepare performance analysis reports and make recommendations for improvement
• Maintain brand standards through all promotional material
• Work collaboratively to direct the creative for each project with the design team
• Assist with the development of media kits
• Co-produce the marketing e-newsletter
• Ensure consistent messaging throughout all communication and materials
• Understand analytics and how they can be implemented in marketing projects to develop audience profiles
• Support all other efforts of the marketing team on an as needed basis

Qualifications/Required Skills:

• Ability to communicate effectively, both verbally and in writing
• Effective project management skills Knowledge of interactive and social media
• Effective understanding of latest technology and how to apply them in marketing projects
• A passion for excellence – of work output, collaboration, communication and overall business results 
• Efficient multi-tasking abilities, excellent follow through, detail oriented and ability to see the big picture
• “Can do” attitude
• Problem-analysis and problem-solving skills
• Must be able to work under pressure and meet tight timelines
• Be self-motivated, confident, energetic and creative
• Ability to work independently as well as part of the team
• In sum, someone who likes and will work hard with the team to WIN