The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for the UW-Madison, is recruiting for an experienced marketing professional to join the marketing team. The Marketing Manager is responsible for providing marketing leadership by developing marketing plans and programs that achieve specific business goals, drive engagement/advancement, and promote the WAA, UWF and UW Brands. This includes leading the management of marketing functions for specific organizational program areas, utilizing alumni and market data to define strategies, identify appropriate audiences, and create awareness of new opportunities to enhance the alumni experience based on quantitative and qualitative findings. The Marketing Manager is also responsible for supervising Marketing Coordinators.
*The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (www.supportuw.org) and the Wisconsin Alumni Association (www.uwalumni.com), whose legal corporate name is registered as the University of Wisconsin Foundation.