Marketing Manager

Job Summary:

As part of an integrated marketing and communications team, manage all aspects of assigned marketing projects for the Society; contribute content to STS social media sites; contribute and update content for the STS website; and assist with survey development, dissemination, and analysis.

Primary Duties and Responsibilities:

• Develop and manage marketing plans for assigned projects, specifically for the patient website (ctsurgerypatients.org), STS National Database, Public Reporting Online, MIPS Reporting, and various in-person meetings (e.g., Advances in Quality & Outcomes, Intermacs, Coding Workshop, Robotics, and CT Surgery in the Future). 
• Execute the tactics outlined in the marketing plans utilizing an integrated, multimedia approach (print, e-mail, video, website, social media, etc.), monitoring their progress to ensure the projects are on time, on spec, and on budget. 
• Seek competitive bids on print and design projects, as assigned. 
• Monitor marketing project metrics such as response rates, site visits, open rates, and clickthroughs to analyze a project’s effectiveness and guide future direction. 
• Write analysis reports on selected marketing projects, utilizing current metrics and historical data. 
• Research, analyze, and report on competitor and collaborator trends and submit ideas for new marketing activities. 
• Collaborate with colleagues in the creation, distribution, and analysis of STS surveys, including pre- and post-course tests tied to assigned stand alone courses. 
• Regularly update marketing copy on STS.org and assist in monitoring the presentation of website content so that it is consistent and meets Society standards. 
• Contribute to STS social media sites (Facebook, Twitter, LinkedIn, YouTube, Flickr, and Instagram), as related to marketing projects. 
• Serve as a backup project lead for the Senior Marketing Manager. 
• Write articles for and proofread STS publications as assigned. 
• Assist at meetings and conventions (some travel may be required). 
• Perform other duties as assigned.

Education:

• Bachelor’s degree in marketing, communications, journalism, or related field is required.

Experience:

• Minimum three years related work experience in marketing, preferably within the association industry and/or health care environment.

Essential Skills and Abilities:

• Excellent written and oral communication skills 
• Proficiency with Microsoft Office products (e.g., Word, Excel, Access, Outlook), Adobe Acrobat, content management systems (e.g., Drupal), and social media (e.g., Facebook, Twitter, YouTube, Flickr, Instagram, LinkedIn) 
• Familiarity with Adobe Create Suite (e.g., InDesign, Illustrator, PhotoShop), customer relationship management software (e.g., Microsoft Dynamics), and e-mail marketing software (e.g., ClickDimensions) 
• Excellent organizational, planning, and follow-through capabilities; attention to detail is essential 
• Ability to multitask and manage several projects simultaneously 
• Ability to develop and maintain positive working relationships with coworkers, volunteer leaders, other organizations, and industry contacts; tact, diplomacy, and good judgment are essential 
• Positive attitude in the workplace 
• Flexibility and adaptability to changing daily activities and schedules 
• Ability to travel, as necessary

Characteristics:

• Energy, creativity, initiative, eagerness to learn, and professionalism required. 
• Candidate must exemplify the STS Core Values of Quality, Innovation, Professionalism, Inclusiveness, and Teamwork.