Marketing Manager

GENERAL SUMMARY:

Marketing Manager is responsible for planning, developing, and managing comprehensive marketing plans for Lincoln Park Zoo. This individual will be the primary liaison between the Marketing & Communications department and additional departments at the zoo to place paid media and to manage marketing projects to completion. This includes managing timing & paid media budgets, collaborating with other zoo departments, project management, execution and administration. Much of this role is in paid digital media, i.e. Facebook.

Essential Job Functions:

• Work with the Vice President to prepare marketing plans, implement paid media, support owned marketing strategies, and measure efforts against goals to achieve outcomes
• Work interdepartmentally to take responsibility for annual marketing planning and serve as primary liaison with Communications for projects combining paid, owned, and earned media. Specifically, managing updates, timelines, budgets, cross-departmental issues/questions regarding campaign execution
• Facilitate the presentation and execution of media plans, buying, reporting, and invoicing to achieve interdepartmental and/or brand needs; staying on-budget and on-time
• Collaborate with the Manager of Audience Research to monitor and assess relevant tracking metrics and provide consistent reporting on a regular basis
• Become an expert on our strategic brand elements including our targets and competition
• Stay abreast of current marketing and digital trends and advise accordingly; Produce a monthly competitive advertising audit
• Proactively seek out, compose and fulfill award entries for marketing work within the industry
• Provide weekly paid media overviews to Vice President showcasing what will be running in market that week

Knowledge, Skills & Abilities:

• Excellent written and verbal communication skills required
• Well-developed interpersonal skills. 
• Ability to interact courteously and respectfully. 
• Ability to establish and maintain effective working relationships with media reps, Agency, board members, department members, and other departments.
• Superb attention to detail; organizational and project management skills
• Ability to coordinate high level of activity in fast-paced office, under a variety of conditions and deadlines
• Experience with both brand awareness and direct response initiatives with an eye to measurement
• An independent, process oriented, self-starter with initiatives and ability to effectively prioritize and multi-task.
• Strong negotiation skills and familiarity with media vendors
• Proficiency in Microsoft Suite required

Education Requirements:

• Undergraduate degree in marketing or related field

Experience Requirements:

• At least three to five years in marketing or advertising, with emphasis on media buying and/or marketing planning. Experience in paid digital placement is required as are existing relationships with media vendors.

Physical Requirements:

• Ability to work at computer and on phone for long periods
• Ability to navigate zoo grounds and buildings in all weather conditions

Additional Requirements:

• Available to work an extended schedule, including weekends, early mornings, evenings and holidays according to demands of the role and tasks