Follett has been a trusted partner to Pre-K and K-12 schools, districts, and college campuses for more than 140 years, taking care of the critical details that make it easier for schools to run, teachers to teach and students to learn.
Every day, we serve over half of the students in the United States, and work with 80,000 schools as a leading provider of education technology, services and print and digital content. We're higher education's largest campus retailer and a hub for school spirit and community as we operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent.
Our vantage point and presence in the market – from early childhood all the way through higher education – gives us a unique perspective to know what teachers are teaching and how students are learning; to know what professors are adopting; to know what college students are buying, and to know how they are acquiring content and interacting with new technologies and retail environments available to them.
We're more than just a book company, we're a gateway to knowledge—harnessing our insights to help improve student outcomes and shape the future of education as we know it.
The Follett Virtual Campus (FVC) Marketing Manager is responsible for the planning and execution of FVC marketing strategy. In this role you will gather market and customer insights, define FVC positioning and work closely with the client team, product management, sales, ecommerce and other key stakeholders. The successful candidate possesses a strong understanding of B2B and B2C marketing techniques, has experience with digital and offline marketing tactics and knowledge of the public and private educational marketplace.