Marketing Executive - Content & Editorial

Primary Role:

Develop and edit marketing content across different channels within all three regions of the business. This Executive will have proven literary skills and success within marketing, with a natural ability to write optimized content for different audiences both internally and externally.

Key Responsibilities:

• Working with Content and Communications Manager to implement cross-channel content strategy and editorial calendar.
• Research, create and edit content for all marketing vehicles: emails (both internal & external), company intranet, social media, white papers, sales material and surveys.
• Pull together engaging content, to support existing products, procedures, company announcements and strategic based collateral.
• Carefully proof and edit content given by the Content and Communications Manager.
• Work in line with the Global Marketing Director’s strategy and objectives, with the ability to support the Marketing Team where needed.
• Regularly review existing digital and print content, to ensure messaging is relevant, brand voice is consistent, company facts are up date and service offering is correctly aligned.
• Actively manage the content published within the company intranet: ensuring communications are regularly reviewed, changed and uploaded whilst also working with departments in communicating their announcements to the business.
• Support Global Content and Communications Manager in creating dynamic thought provoking content, with a good level of industry and market knowledge.
• Maintain and acquire a consistent voice that represents the AFEX brand, adjusting tone and style for each audience and demographic.
• Balance business objectives, stakeholder demands and trending topics with customer expectations to deliver and impactful and relevant message.
• Ensure content assignments are delivered within the desired timeline.
• Work with Global Content and Communications manager on PR when required.
• Proof read and help create press releases in conjunction with our communications and PR strategy.
• Support other departments through collaboration of ideas, copyediting and proof reading on any internal or external communication that has surpassed the relevant approval process.
• Assist in the configuration and analysis of company surveys, whilst recognizing the importance of integrating the collected data within external and internal communications.
• Help identify key competitor content strategies and recognize the competitive landscape.
• Support the launch of products and internal programs/systems.

Required Experience:

• BA/BS degree or equivalent working experience 
• Strong literary skills, with a background in writing articles, sales material, whitepapers and press releases.
• Preferred experience within the Financial Services industry, with a basic understanding of the FX industry. 
• Ability to think of the reader first, intuitively understanding what the audience needs to know and how they want to consume the information. 
• Ability to create long-form content and real-time (immediate) content. 
• A strong willingness to learn AFEX’s full suite of product offering, departmental roles and demographical differences in speech and grammar. 
• Ability to work within deadlines, weekly and monthly. 
• Obtain very strong editorial and proof reading skills with exceptional organization. 
• Strong communication skills. 
• A very good attention to detail, with the ability to correct spelling, spacing and punctuation. 
• Have the ability to accept and incorporate critiques from various stakeholders within the business. 
• Good creative writing skills with the ability to write persuasive text and create strong presentations.