Marketing Director

Magellan Promotions, a promotional product marketing company, is hiring a Marketing Director to coordinate and execute the marketing for the business. In addition to serving businesses and organizations across a wide spectrum of industries, Magellan Promotions serves a few specific niches, including Universities and strategic departments on their campuses.

The Marketing Director will be responsible for implementing campaigns and strategies to engage these audiences and provide value to their organizations. The promotional product industry is a relationship business, so effective marketing is key to providing opportunities for Magellan Promotions to create growth

The Marketing Director will be responsible for setting and implementing the marketing plan for Magellan Promotions.  Here is an overview of the areas the Marketing Director will be responsible for:

• Research and generate compelling content for blogs, case studies, website, print, social media and e-newsletters. 
• Create editorial calendar that aligns with client and event timelines. 
• Manage and update website to provide positive first impressions and favorable user experience. 
• Review and monitor effectiveness of digital content to ensure effective use of SEO keyword density. 
• Manage trade shows and company events to ensure flawless implementation of strategy and that strategic goals are attained. 
• Build and maintain marketing lists and segment data by industry, channel and geographic region. 
• Create client onboarding program and create touch point program. Perform market research activities as necessary, including competitive analysis and trending products.
• Engage and build audiences on social media platforms, including LinkedIn and Facebook.
• Investigate and implement advertising campaigns as deemed beneficial, including Google Adwords. 
• Construct regular surveys of clients and create initiatives based off of the feedback.
• Create and manage strategic mailings to clients. Attend client facing conferences, industry trade shows (2-3 times a year). 
• Handle other projects as necessary.

• Marketing experience in business-to-business or in higher education is beneficial. 
• Self-starter who has demonstrated a history of implementing a marketing plan. 
• Has been responsible for and has met/surpassed quantifiable goals. 
• A positive and organized individual who thrives in a multi-task position. 
• Works well individually and with a team. 
• Excellent copywriting and communication skills 
• Experience in graphic art programs such as InDesign, Abode Illustrator, Photoshop, is extremely beneficial
• Website creation/maintenance (WordPress), SEO, Google Analytics, content marketing and e-newsletter publishing is preferred 
• A creative individual who has demonstrated an ability to dial in on what is truly important, effectively communicate the message and provide measurable results. 
• Bachelor’s degree with 4-8 years of applicable marketing experience.

Fun Benefits – Magellan Promotions is a small company and with that comes big benefits. Staff is brought in on big picture planning and take part in strategic quarterly retreats and annual planning. In addition, staff directly sees the results of their work as they help push the business forward. We are always working on building a strong culture, including opportunities to give back, volunteer and participate in fun activities in the office. At Magellan Promotions we provide casual dress, happy hours, remote work options, summer hours, unique and untimed bonuses and more.

Formal Benefits – Health insurance, matched retirement plan, paid maternity leave, paid time off and a generous paid holiday schedule.

Compensation – Competitive salary based off of experience.