Position:
Marketing Director
Vision and Mission:
The Chicago Loop is a global center and world class destination for business, creativity and intellectual pursuits. Chicago Loop Alliance (CLA) creates, promotes, and manages an urban experience that attracts people and investment. CLA secures this vision through planning & advocacy, enhanced services, research, activation of public spaces, and economic development. Reports to: President and CEO
Job Summary:
Chicago Loop Alliance is looking for a Marketing Director with the expertise to promote compelling urban experience(s) for those who visit and work in the Loop. This individual will be responsible for developing and implementing an annual marketing and communications plan and oversee the corporate image and promotion of all CLA initiatives, programs, and events.
In 2017, we have implemented a destination marketing strategy to develop a compelling visitor experience narrative, building seasonal campaigns that cater to the tourist, regional visitor, and local (worker/resident/student) markets. The Marketing Director is responsible for further developing this strategy to position the Loop as a visitor destination.