Marketing Data Analyst

Protolabs

Our company was founded in 1999 by Larry Lukis, a successful entrepreneur and computer geek who wanted to radically reduce the time it took to get injection-molded plastic prototype parts. His solution was to automate the traditional manufacturing process by developing complex software that communicated with a network of mills and presses. As a result, plastic and metal parts could be produced in a fraction of the time it had ever taken before.

Over the next decade, we would continue to expand our injection molding envelope, introduce quick-turn CNC machining, and open global facilities in Europe and Japan. In 2014, we launched industrial-grade 3D printing services to allow product developers, designers, and engineers an easier path to move from early prototyping to low-volume production.

Today, Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts with manufacturing facilities in five countries.

https://www.protolabs.com


Position Details

Marketing Data Analyst
Job
Full-time
2/28/2018
Minnesota
Maple Plain, MN

Position Overview:

The Marketing Data Analyst is responsible for the management of marketing data, and using that data to answer challenging questions related to the customer life-cycle to help inform campaign decisions. The ideal Marketing Data Analyst has a keen aptitude for data, the ability to interpret information, and communicate effectively while having attention to detail.

Specific duties include:

  • Support the analytic needs of the marketing department by integrating marketing campaign and prospect performance data from multiple sources such as marketing automation tools, Google Analytics, publisher reports and others. 
  • Focused data analysis of Search Engine Optimization program performance, identifying potential areas of on-/off-page optimization opportunities for the content team to focus. 
  • Connect the dots between digital and traditional marketing programs to help determine the success of an integrated campaign 
  • Create ad hoc detailed reports to better understand various challenges, help translate the results, and make recommendations to key stakeholders with regard to keyword development in paid and organic channels 
  • Interpret the results of analyses performed on marketing programs, and communicate findings to stakeholders at multiple levels of our organization. 
  • Design and implement reporting dashboards that track key metrics and performance trends, and provide actionable insights to marketing leadership. 
  • Analyze and maintain marketing metrics to identify cause-effect relationships between marketing actions and customer behavior. 
  • Along with the rest of the analyst team, partner with cross-functional digital teams include content development, media, and marketing automation team to assist in any reporting and analysis needs. 
  • Perform other duties as assigned.

Minimum Qualifications:

  • Ability to work independently, using initiative to overcome obstacles and complete tasks within the allotted time 
  • Appreciation for developing a reports and analyzing complex, high-volume data across both structured and unstructured data warehouses. 
  • Extensive experience with queries, spreadsheets, database applications, and Microsoft Office (Excel, Word, Power Point and databases). 
  • Strong competency in SEO tools, Google Analytics, and experience in analyzing paid search campaigns. 
  • Understanding of search engine ranking factors.

Education Requirements:

  • Bachelor’s Degree required, ideally in a quantitative or marketing field


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