Marketing Coordinator

We’re passionate about our associates. We look for special people to join our team. Given the work we do, naturally they tend to be very bright and highly imaginative. But we also look for people who are disciplined about their work, and committed to their professional growth. Who are collaborators and communicators, problem-solvers and opportunity-seizers. Who are engaging, fun, pleasant people with the integrity we value so highly. We’re looking for the needle in the haystack. We are GROWING and are in need of an amazing Marketing Coordinator!

As a Marketing Coordinator at Skyline you will:

• Plan and manage Skyline’s annual marketing plan and budget.
• Responsible for the company website and messaging which will include updating website content and executing marketing campaigns.
• Perform on-page and off-page SEO activities to optimize Skyline’s SERP placement.
• Monitor web and social analytics to ensure that Skyline traffic continues to grow.
• Ensure that any negative changes in web or social traffic are addressed quickly.
• Plan, execute, and monitor all marketing campaigns, marketing events, email campaigns, pay-per-click, and social media initiatives.
• Plan, produce, and execute editorial content and press releases.
• Engage with external vendors as necessary for the execution of marketing tactics.
• Ensure that Skyline user group and conference liaisons are taking advantage of all marketing opportunities afforded to Skyline through our sponsorship.
• Purchase and manage inventory of promotional and printed items.
• Other duties as assigned.

To be considered for the Marketing Coordinator role at Skyline you must, at a minimum:

• Bachelor Degree in a relevant field of study.
• 3-5 years experience in the creation and execution of marketing tactics with a focus on the execution of digital marketing tactics.
• Passion for digital marketing, SEO, content writing, and analytics.
• Strong understanding of website architecture with ability to edit basic HTML.
• Understanding of UI design priciples, including how and when to leverage research and testing to inform decisions.
• Proficient with the Adobe Creative Cloud and Microsoft Office suites.
• Proficient with Google Analytics and Google Webmaster Tools.
• Proficient with common SEO tools such as Moz, Majestic, SEMrush, Link Research Tools, etc.
• Experience with web development technologies including: HTML5, CSS3, and Bootstrap is a plus. 
• Experience with Microsoft Dynamics CRM and SharePoint is a plus. 
• Strong written and verbal communication skills.