Marketing Coordinator

Silk Road Rising

Silk Road Rising advances citizenship and cultural understanding with theatre based worked created through Asian American and Middle Eastern American lenses. We recognize that different cultures are inherently linked. We seek to illuminate the intersections of cultures without denying their specificity. We strive to foster a world that values art over ideology and inquiry over dogma. We providea space for diverse voices to express their own distinct stories and, through this shared experience, facilitate much needed cross-cultural dialogue and awareness.

We are dedicated to pursuing three artistic goals:

  1. Advance the creation of and expand access to works of Asian American and Middle Eastern American artists;
  2. Deepen understanding of Asian and Middle Eastern cultures within the broader community; and
  3. Increase access to resources and provide learning opportunities that allow individuals to express, explore and embrace a broader worldview.

http://www.silkroadrising.org

Position Details

Marketing Coordinator
Job
Part-time
10/20/2017
Chicago Illinois
Chicago, IL

Silk Road Rising wishes to hire a part-time Marketing Coordinator (W2 staff position, 4 days/32 hours per week, $25,000 per year salary plus benefits including a monthly CTA pass, a learning stipend, and one week vacation per year plus paid holidays).

We welcome nontraditional applicants who are thrilled to promote work that advances Asian American and Middle Eastern American playwrights. We are seeking a candidate who has experience promoting arts and cultural events. Nearly all of the work is desk-bound and is carried out at our downtown Chicago offices. Seeking candidates with three plus years of experience in communications, marketing and advertising in the nonprofit sector.

TASKS ASSOCIATED WITH THIS POSITION:

10% of your time is invested in planning and reporting on your work:

  • Create and maintain content calendar.
  • Develop, set in motion, and follow through on marketing strategies.
  • Present a weekly status report to the executive director.

5% of your time is invested in maintaining our websites:

  • Manage and update website content (SquareSpace).
  • Provide reporting on website performance using Google Analytics.

35% of your time is on creating and distributing content:

  • Compose and send out a weekly e-newsletter (via MailChimp); collaborate on content with Executive Director.
  • Create copy to promote events (ranging from live stage productions to online video plays to panel discussions).
  • Write and distribute press releases.
  • Write public interest stories and news releases for distribution.
  • Develop quarterly donor newsletter; write stories for inclusion.

15% of your time is on developing content and lists for promotional materials

  • Create copy for postcards, flyers, and brochures.
  • Create advertising copy; identify and place advertisements in publications.
  • Generate patron lists for mailing materials.

20% of your time is on managing service providers:

  • Manage graphic artist who designs promotional materials.
  • Solicit bids and place orders for printing and mailing materials.
  • Schedule professional photographer / videographer as necessary.
  • Work with videographer to create videos including b-roll, archival, and promotional videos.
  • Interview subjects, provide storyboard to videographer, provide text / visuals to videographer to generate videos.
  • Conduct outreach to area arts organizations to solicit mailing lists and cross promotional opportunities.
  • Work with service organizations we are members with including Choose Chicago, Chicago Loop Alliance, Arts Alliance Illinois, and Forefront to promote the theatre and list upcoming programs for marketing exposure.
  • Attend events at service organizations to increase skills and build network.

15% of your time is overseeing social media:

  • Maintain social media profiles and pages with three unique posts per week (specific to Facebook & Twitter); maintain LinkedIn & YouTube pages.
  • Create and manage ads on Google, Facebook, and Twitter.
  • Take photos at events.

Ideal Candidate Excels in the following Technical Skills:

  • Has excellent skills using MailChimp; PhotoShop (or a similar photo editing software); SquareSpace; Facebook; Twitter; YouTube; LinkedIn; Google Apps (Gmail, Spreadsheet, and Docs); and, Google Analytics. 
  • Has minimum of three years experience in a marketing position and was responsible for tasks that are similar to the ones described above. 
  • Is an exceptional creative writer and editor. 
  • Has an excellent eye for visuals and able to integrate images with words for weekly e-newsletters.

Ideal Candidate Exhibits the following Attributes:

  • Is able to manage multiple tasks simultaneously; meets deadlines and responds to urgent requests in a positive manner. 
  • Has experience working in a non profit cultural organization. 
  • Is a team players, enjoys collaborations, and seeks out feedback. 
  • Thrives in an entrepreneurial, informal, and independent environment. 
  • Is committed to being excellent, takes responsibility for outcomes, and demonstrates ability to learn from experience. 
  • Is self-motivated and driven to succeed.

W2 staff position, 4 days/32 hours per week, $25,000 per year salary plus benefits including a monthly CTA pass, a learning stipend, and one week vacation per year plus paid holidays.


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