Manages and coordinates details of demand creation events such as; tradeshows, in-person seminars, annual conferences, and special events
- Communicates and works closely Account Mangers, Technical Resources, and Partners that will be will be the in-market Core representatives at demand creation events
- Develops marketing promotional materials for demand creation activities such as; email invitations, landign pages, event registrations, post-activity surveys
- Responsible for event budget and management of funds associated with activity
Primary social media manager for Core
- Builds social calendar
- Sources content from industry and partner resources
- Creates original Core content
Super User of Marketing Automation Tool (Pardot)
Creates and executes Core multi-touch campaigns that drive Core services first messaging at a One Core level, regional, and individual AM level
Works with creative agencies to develop promotional content on a project basis
Creates and maintains sales enablement materials including PowerPoint presentations, one-page sales sheets, and email templates
Maintains Core website using WordPress
Support marketing operations by compliing, formatting, and reporting information and materials
Support the marketing and sales departments in other day-to-day activities on an as need basis