Communications, Appeals, and Social Media:
Understands, communicates and advances overall AOA strategic objectives.
Shepherds assigned projects from inception to closure, ensuring that all relevant tasks are completed on deadline and within budget.
In conjunction with the MarCom Manager, writes and oversees marketing collateral: works with design, print, and mailing house vendors as needed
Works directly with MarCom Manager and other program/development staff to create and curate content for distribution to membership segments:
- weekly e-newsletters and one-off e-blasts
- website/web page maintenance and content
- AOA Daily for distribution at the Annual Leadership Meetings
- promotion of committee annual giving to achieve 100% committee giving
- donor gift acknowledgement
- assists with target audience determination and list production
Executes communications and collateral, including:
- direct mail/print appeals: solicitation letters, AOA Updates, annual reports
- digital communications: e-appeals, e-newsletters, e-blasts, social media posts, 365 mobile app push notifications
- individual donor: stewardship communications
- yearly corporate prospectus
- video, etc.
Provides reports, analysis, evaluation, and recommendation for:
- individual appeal program
- website activity/engagement
- e-mail marketing campaigns
Assists with distribution of press releases
Assists with membership and other audience market research via surveys and polls.
Coordinates fundraising/cultivation events as planned for the year
Donor Acknowledgement, Stewardship, and Coordination:
- Coordinates and executes individual donor/prospect stewardship in conjunction with the Senior Development Manager
- Manages IMIS database to ensure accurate record keeping and reporting with Development Services Manager & Project Coordinator
- Records, acknowledges and stewards donors/donation per the AOA’s donor recognition levels and stewardship plan
- Handles individual donor questions and requests
Financial Accountability & Administrative Duties:
- Establishes and maintains updated policies and procedures related to duties
- Assists with budget development and fiscal performance within Development and Marketing/Communications
- Performs other duties as assigned