Marketing Automation Administrator

Merrill Corporation

Merrill Corporation is the innovator in technology-enabled platforms for content sharing, regulated communications and compliance services. Our solutions unlock productivity in navigating your most complex content and communication requirements. Merrill Corporation combines deep subject matter expertise with secure, precise tools and analytics to seamlessly connect with speed, accuracy and confidence.

https://www.merrillcorp.com

Position Details

Marketing Automation Administrator
Job
Full-time
2/13/2018
Twin Cities Metro
Saint Paul, MN

Provide best practice marketing automation direction, implementation assistance, and ongoing operational support for Oracle Marketing Cloud (Eloqua) and CRM/backend systems. This person will drive the design, implementation, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the Oracle Marketing Cloud (Eloqua) platform. The ideal candidate for this position must have deep “hands-on” experience with the Oracle Marketing Cloud (Eloqua) platform.

Roles & Responsibilities:

  • Configure and deploy marketing automation solutions and integrate them with client CRM systems
  • Work with clients to design and execute automated marketing campaigns and programs such as Lead Scoring and Lead Nurturing
  • Perform Demand Generation/Outsourced Marketing tasks on behalf of clients including creation of email/landing pages/templates and web form templates
  • Analyze marketing campaign performance and provide recommendations to internal stakeholders
  • Serve as a Best Practice Consultant and hands-on expert with marketing automation and CRM systems
  • Advise on best practices with regard to marketing automation capabilities, testing, projected results

Qualifications:

  • Minimum of 5 years "hands-on" work experience using the Oracle Marketing Cloud (Eloqua) marketing automation platform (including creation of campaigns, segments and assets as well as integration configuration and advanced automation features)
  • Proficiency with marketing automation best practices, lead management and performance reporting
  • Proven training experience including both remote and onsite sessions
  • Experience with Salesforce.com
  • Familiarity with HTML/CSS/JavaScript
  • Eloqua Masters (Eloqua University), Eloqua Level-1, Oracle Implementation Specialist and/or SmartStart certifications a plus
  • CRM certifications a plus
  • Exceptional proficiency at learning complex software solutions
  • Proficiency with designing solutions based on client needs
  • Exceptional client services and support skills
  • Exceptional communication, interpersonal and support skills
  • Demonstrate resourcefulness, motivation, initiative
  • Ability to work independently
  • Ability to work in a fast paced environment
  • Ability to multi-task and prioritize
  • Knowledge of current SaaS/Internet based technologies preferred as well as related technologies such as databases and integration frameworks

Post Secondary Education required;

  • University/College degree in Computer Science, Engineering, or Business/Marketing a plus

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