Essential Job Duties:
1. Write and develop a variety of traditional and digital marketing messages as well as internal communications and public relations deliverables. Partner with graphics and digital teams as appropriate. Manage implementation and measurement of success. Examples include advertising (digital, print, OOH, radio, TV) direct mail (electronic and paper), newsletters (electronic and paper), event marketing, web, social, backgrounders, press releases, feature stories, and alerts.
2. Develop and follow action plans, timelines, approval processes and job tracking procedures to ensure efficient work flow of projects and best use of resources. Collaborate to identify inefficiencies and improve work processes and systems. Evaluate, prioritize and manage marketing and communications requests with diplomacy while staying within overall corporate goals and timelines.
3. With other members of the Marketing and Communications group, generate strategies and tactics for new product launches and product enhancements as part of integrated marketing and communications plans.
4. Develop long- and short-form consumer-focused messaging for all media. Work with product and sales subject matter experts to develop content compelling, accurate and compliant content.
5. Create and update website content in content management system by writing original content and editing existing print collateral copy for Web use. Assist in the company’s internal communications via the Dean Health Plan intranet.
6. Provide back up for Marketing and Communications team members in meetings, committees and other forums as needed.
7. Partner with Marketing and Communications colleagues and the graphics team to ensure the consistency of our brand, tone, and message.
8. Perform other special assignments as requested.