Marketing & Communications Specialist

The Marketing and Communications Specialist provides effective writing and project management functions that serve consumers / business customers and serves as the “public voice” of Dean Health Plan. Interacts with internal managers and staff to guide, coordinate, and implement strategic Marketing and Communications plans through multiple media (including print, web, social, broadcast, appearances, events, speaking engagements, sales presentations and media relations) in order to effectively communicate with Dean’s audiences.

1. Write and develop a variety of traditional and digital marketing messages as well as internal communications and public relations deliverables. Partner with graphics and digital teams as appropriate. Manage implementation and measurement of success. Examples include advertising (digital, print, OOH, radio, TV) direct mail (electronic and paper), newsletters (electronic and paper), event marketing, web, social, backgrounders, press releases, feature stories, and alerts.
2. Develop and follow action plans, timelines, approval processes and job tracking procedures to ensure efficient work flow of projects and best use of resources. Collaborate to identify inefficiencies and improve work processes and systems. Evaluate, prioritize and manage marketing and communications requests with diplomacy while staying within overall corporate goals and timelines.
3. With other members of the Marketing and Communications group, generate strategies and tactics for new product launches and product enhancements as part of integrated marketing and communications plans.
4. Develop long- and short-form consumer-focused messaging for all media. Work with product and sales subject matter experts to develop content compelling, accurate and compliant content.
5. Create and update website content in content management system by writing original content and editing existing print collateral copy for Web use. Assist in the company’s internal communications via the Dean Health Plan intranet.
6. Provide back up for Marketing and Communications team members in meetings, committees and other forums as needed.
7. Partner with Marketing and Communications colleagues and the graphics team to ensure the consistency of our brand, tone, and message.8.Perform other special assignments as requested.

1. Bachelor’s degree.
2. 3-5 years of experience in marketing, communications, public relations, advertising or related field.
3. 3 or more years working with multiple marketing or communications channels.
4. Proven ability to develop and implement integrated marketing and communications campaigns, preferably in B2C and B2B environments. Experience gathering and analyzing campaign results and presenting findings on return on investment.
5. Demonstrated superior writing and proofreading skills (samples or portfolios required) with the ability to effectively negotiate compromises among multiple reviewers. Ability to translate technical features and benefits into a compelling copy that reflects the product’s value proposition.
6. Strong organizational and prioritization skills with the ability to juggle multiple short-and long-term projects, often with tight deadlines while incorporating input from multiple stakeholders and approvers.
7. Experience in digital media, including social, web and corporate intranets.
8. Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
9. Proficient in Creative Suite (Photoshop, InDesign).
10. Proficient with an Email Marketing Software platform.
11. Experience with Content Management Software.
12. Knowledge of both mac and PC computer platforms.