Manager, Global Integrated Marketing Campaigns B2C

ManpowerGroup

Learn More About ManpowerGroup: “Our purpose is simple. We've always believed that running a good business also means contributing to society. Providing meaningful, sustainable employment is core to who we are as a company and has been since the beginning.”— Jonas Prising, Chairman & CEO

ManpowerGroup® is the world’s workforce expert, creating innovative workforce solutions for nearly 70 years. We connect more than 600,000 people to meaningful work across a wide range of skills and industries every day.

Through our ManpowerGroup family of brands – Manpower, Experis, Right Management and ManpowerGroup Solutions – we help more than 400,000 clients in 80 countries and territories address their critical talent needs, providing comprehensive solutions to resource, manage and develop talent.

In 2016, ManpowerGroup was named one of the World’s Most Ethical Companies for the sixth consecutive year and one of Fortune’s Most Admired Companies, confirming our position as the most trusted and admired brand in the industry. See how ManpowerGroup makes powering the world of work humanly possible: www.manpowergroup.com.

ManpowerGroup is an EOE/AA/Vets/Disabled Employer.

https://manpower.taleo.net/careersection/direct_apply_url/jobdetail.ftl?lang=en&job=0016943

Position Details

Manager, Global Integrated Marketing Campaigns B2C
Job
Full-time
2/16/2018
Southeast Wisconsin
Milwaukee, WI

Are you a results-oriented marketing professional that would like to drive full lifecycle strategy and execution for high-profile, Global campaigns across all the ManpowerGroup brands? Campaigns will enable individuals and organizations to successfully navigate how to attract, retain and develop talent, the new skills, and non-traditional talent sources required to power the future of work.

Our challenge to you - Pioneer the development and implementation of a Global Campaign Framework to improve ManpowerGroup’s brand position and drive client and candidate loyalty while leveraging our 70-years of operating as Workforce Experts. Bring your expertise with commercial marketing and experience with leveraging digital tools, personas and user journeys to enhance associate/candidate loyalty while informing and educating clients on strategies for identifying and reaching the right talent.

Key areas of accountability include:

  • Develop campaign strategy, objectives forecast, and success measures leveraging a framework with four main objectives: brand/reputation, demand creation, sales enablement and market intelligence.
  • Own and project manage campaign execution and budget.
  • Collaborate with a variety of stakeholders internally across brands and countries and externally (e.g. agencies and vendors) to ensure the right expertise to achieve campaign results.
  • Develop sustainable and repeatable processes and approaches to improve effectiveness of future campaigns.
  • Drive increased associate/candidate and client satisfaction levels through effective campaign strategies for short and long-term value creation.
  • Influence and amplify ManpowerGroup’s thought leadership to elevate our companies’ narrative with a focus on candidate-driven communications.

We believe the meaningful, sustainable work has the power to change the world - come help us connect individuals and their skills to the companies and roles of the future.

  • 5+ years of progressive marketing campaign project management experience in a business-to-consumer industry.
  • Education: Bachelor’s degree in marketing, business, IT or related field.

Nice to Have:

  • Global: Experience coordinating complex global projects.
  • Vendor Management: Experience collaborating with and managing marketing and/or digital agencies.
  • Commercial Marketing: Experience with B2C marketing methodologies and current tools/trends in outreach and loyalty creation.
  • Education: MBA and / or formal education/courses/certification in digital marketing.

Competitive salary, benefit and incentive package available for this position.

We are a competitive pay for performance culture and we love finding motivated individuals to enjoy a strong total rewards package and an award winning culture. Success will be measured by:

  • Campaign performance metrics including digital and campaign scorecards.
  • YOY growth in revenue supported by campaign-driven lead generation.
  • Client and candidate/associate NPS.
  • Share of Voice among the industry for concepts and keywords related to campaign themes.

ManpowerGroup is an EOE/AA/Vets/Disabled Employer.


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