The Milwaukee County Transit System (MCTS) has grown from a single horse-drawn streetcar in 1860 to the largest transit system in Wisconsin and the economic engine of Southeastern Wisconsin. With a fleet of 400 diesel buses and a dedicated team of over 1,100 operators, mechanics and administrative staff, MCTS provides on average 150,000 rides every day to people across Milwaukee, Ozaukee, Washington and Waukesha Counties.
At MCTS, we never lose sight of the important role we play in the community we serve. From getting people to work and school to doctor’s appointments and shopping trips; No matter where you are going or what you are doing, MCTS Takes You There.
We are proud to offer state-of-the-art system features including clean diesel buses, Real-Time Information and the M•CARD, which is a reusable smart card that riders use to pay fares. With these and other improvements on the horizon, MCTS is poised to offer riders a state of the art passenger experience. It’s truly an exciting time for transit in Milwaukee and we invite you to come aboard. For more information about Milwaukee County Transit System, visit us at www.ridemcts.com.
The Milwaukee County Transit System (MCTS) is a mass transit organization owned by Milwaukee County. Milwaukee Transport Services, Inc. is a quasi-governmental instrumentality of Milwaukee County responsible for the management and operation of the Milwaukee County Transit System.
The Integrated Marketing Manager is a key member of the MCTS Marketing Department, a forward thinking, fast paced group of creative and organized professionals responsive for all marketing and communications functions of the Milwaukee County Transit System. This position plays a critical role in all marketing, public relations, social media, design and other creative efforts.
The position works with staff across the organization to ensure brand identity and brand awareness. The candidate must be an energetic leader who can juggle day to day deadlines with long-term projects. To succeed here, you must be able to work with our talented team while also be comfortable tackling projects with minimal supervision. We’re looking for a strong writer and communicator who has a talent for tech and an eye for creative and clear design.
The Integrated Marketing Manager plays a critical role in all marketing, public relations, social media, design and other creative efforts. This position utilizes various types of technology and software programs to produce content that is promoted through different platforms. The Integrated Marketing Manager also oversees the yearly advertising contracts and advertising trade program which have a current value of approximately $1 million in yearly revenue to MCTS. This position balances multiple projects with short and long-term deadlines with minimal supervision, and works with staff across the organization to ensure brand identity and brand awareness.
ORGANIZATION STRUCTURE:
The Integrated Marketing Manager reports to the Chief Marketing and Communications Officer. The position supervises the Graphic Designer and Marketing Associate positions.
ESSENTIAL FUNCTIONS:
- Create and execute marketing, communication and public relations campaigns in collaboration with the MCTS Marketing Team.
- Create, produce and edit videos highlighting MCTS Excellence and accomplishments in collaboration with the MCTS Marketing Team.
- Develop and demonstrate clear, comfortable, persuasive presentations for both formal and informal settings; and ensure certain presentation support materials are consistent and in line with expectations of quality.
- Manage MCTS advertising contracts and advertising trade program. Lead and manage department specific programs across departments.
- Act as a spokesperson for MCTS with the media as needed.
- Exhibit proactivity with all work including media and community relations, organization of news conferences and preparation of supporting materials.
- Work with MCTS Marketing Team to maintain and update website and social media sites.
- Convert data into marketing intelligence.
- Maintain high commitment to quality by proofing all work for accuracy. Remain detail-oriented while not losing sight of big picture.
- Demonstrate dependability and a sense of urgency to complete projects and motivate team members to move projects forward.
In addition to offering a competitive salary, MCTS has an excellent fringe benefit package which includes: Top-tier health insurance, dental insurance (Company pays 80% of monthly premium), pension, 457 Deferred Compensation Plan, life insurance, optional term life insurance, long term disability insurance, paid sick days, paid holidays, vacation, personal days, funeral leave, jury duty, tuition assistance and free MCTS buss pass!