Director of Social Media and Public Relations

Toppers Pizza, Inc.

Toppers Pizza is a rapidly growing pizza delivery franchise company based in Whitewater, Wisconsin. There are currently a total of 80+ stores in 15 states when you combine the franchise stores and corporate stores. Toppers has won numerous accolades and recognition in the restaurant and franchising industry. We have an incredible leadership team of restaurant veterans.

Look Into Our Eyes:

Making great food that people connect over. That's our thing. We know we're not flying rocket ships to the moon or signing treaties, but we take our job seriously. We live by a set of core values that pretty much sum up everything about us. We have fun. We love what we do. And we want anyone that's interested in joining us to know exactly what they're getting into.

Our Mission Statement:

To be the best pizza company in the WORLD by KILLING IT on every DETAIL of the Customer experience.

In order for you to be successful at Toppers Pizza as a team member you must possess The Toppers Pizza Essential BASICS.

This means that You

  • Live With Integrity--say what you mean, and do what you say, especially when no one is watching! 
  • Have Fun--yes it is work, but enjoy it! 
  • Always project a positive image & energy--smile, in person and on the phone. 
  • Are noticeably friendly & give each customer individual attention --able to give the corporate store managers & franchisees your undivided attention. 
  • You want to be a part of building something special --we are building a special company!
  • Bring It...With Passion--come to work ready to rock and make it happen. 
  • Kill it at the details --anticipate needs and react when noticing any dissatisfaction. 
  • Have the ability to tell it like it is with tact --honesty with a positive spin. 
  • Are self-disciplined with a strong drive to succeed --you need little direction before you take the reins with a can-do attitude. 

So if you're passionate about the customer experience and are a like-minded person that fits with our core values, we want you. If you like working in a stuffy, no-fun environment, we would not be your dream employer. We try to spoil our employees with things like; cook-outs, sporting events, performance based incentives, company trips and other silliness. We make it a point to laugh and smile every day!

https://www.toppers.com/


Position Details

Director of Social Media and Public Relations
Job
Full-time
8/11/2017
Southeast Wisconsin
Whitewater, WI

Toppers Pizza is seeking to hire our next Director of Social Media & Public Relations rock star in Whitewater, WI! As an integral position within the company, the Director will help us discover, design and deliver the most powerful interactions between Toppers Pizza and our fanatics. The right individual will help expand and strengthen our leadership in the better-pizza category.

As our Director of Social Media & PR you will have a unique opportunity. If you are looking to take the next step in your career this position in our Whitewater corporate office may be the right opportunity for you. We welcome the professional that is looking for a home, where their hard work is appreciated, where they will receive the support of their team and where they can have a few laughs during the work day.

Our goal at Toppers Pizza is to build a strong and dedicated team to support our 80+ franchise and corporate stores in 15 states. We are a growing company that needs your teamwork, roll-up-your sleeves attitude and resourcefulness to recognize and solve problems to assist us in building our company. We are not just presenting you a chance to be a part of an expanding organization but also providing opportunities to enhance your role; at Toppers Pizza we also offer the advantages of an established company that is continually growing while embodying an exciting, entrepreneurial spirit. In short, we are the right organization for a dedicated team player who wants to make a difference in an environment where their hard work is valued.

Position Summary:

As the Director Social Media and PR, you will report to the VP of Marketing, and will be responsible for developing and leading social media, content marketing and PR strategies and bringing those strategies to life. You will cultivate proactive programs that increase brand awareness and affinity and develop opportunities for thought leadership for Toppers Pizza to enhance its reputation in the industry. This will include media and influencer outreach, engagement with current and prospective Customers via social channels, and driving content creation. You will have a key role in helping shape the brand, while driving the company’s overall communications objectives. You will work closely with many parts of the organization, including the Marketing, Franchise Development, Training, Operations, and the Executive Team.

Role Expectations:

  • Understands marketing communications strategy and apply this understanding to PR, Social and Content planning and execution. 
  • Thorough command of PR 2.0 best practices: writing for digital, infographics, niche storytelling and more 
  • Strategic understanding and daily experience with all social media platforms specifically including Facebook, Instagram, Snapchat, YouTube and LinkedIn 
  • Paid media prowess within social media channels, understanding advertising objectives and metrics 
  • Proven creation/oversight of compelling content in the form of copywriting, visuals and video 
  • Demonstration of PR success through existing media relationships, positive media coverage and media “stunt” experience 
  • Consistent fulfillment of effective and timely day to day project management 
  • Production and/or management of written communications that are clear, compelling and appropriate to the project, audience and medium. 
  • Ability to establish professional rapport with franchisees, building their trust and confidence
  • Ability to establish relationships with industry media, becoming a go-to resource for news related to the Toppers Pizza category 
  • An innate curiosity to stay informed on industries and issues that are important to the Toppers Pizza business 
  • A passion to add value to planning and ongoing projects by contributing creative ideas and observations

Essential candidate qualities, preferences and skills:

  • Have 8 to 10 years of experience leading social media, content development and PR strategies and execution with a track record of successful personal growth and team development 
  • Minimum of Bachelor’s degree in Communications, Marketing or Advertising. Master’s degree preferred. Relevant experience will be considered in lieu of degree requirements. 
  • Have the ability to travel throughout the U.S. Overnight travel will be required, up to 30% of time 
  • Boast superb communication skills and are known to be eloquent, effective, and persuasive in communicating with all levels of management 
  • Can juggle dozens of projects at the same time while keeping commitments and hitting deadlines. 
  • Have a strong ability to adjust and adapt to changing priorities in a continually changing environment 
  • Naturally and successfully collaborate and build consensus across many personality styles 
  • Easily strike a balance between thinking strategically and executing tactically 
  • Mastered the art of multitasking and time management 
  • Are driven by a strong internal desire to contribute, make a difference and own your areas of responsibility / results 
  • Thrive in a fast-paced, unstructured environment 
  • Yearn to flex both sides of your brain every day, by writing quirky content and measuring results 
  • Love to deliver results and make a long lasting impact on an organization 

We offer an excellent team environment as well as offer excellent benefits such as: health, prescription, optional group pet, dental & vision insurance, 100% employer paid short-term and long-term disability and life insurance, HSA Plan, Flex Medical and Dependent Care Plans; an up to 4% matching 401(K) plan; paid vacation, sick & company holidays; opportunities to advance and grow your career and the best part - discounts on Toppers Pizza and Topperstix!



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