Director, Marketing & Communications

Milwaukee Area Technical College

As a public, two-year comprehensive technical college, MATC offers exceptional educational and training opportunities and services to our diverse metropolitan area by engaging with partners to advance the quality of life for our students and community.

http://www.matc.edu


Position Details

Director, Marketing & Communications
Job
Full-time
7/7/2017
Southeast Wisconsin
Milwaukee, WI

The Director of Marketing and Communications is a leadership position at Milwaukee Area Technical College (MATC) responsible for overseeing the development, implementation and evaluation of marketing, communications and public relations strategies that enhance the College's image and position within the marketplace. The Director, and the Marketing/Communications team, play a central role in driving enrollment and advancing the mission, vision and strategic plan through various marketing communication channels and outreach efforts including integrated marketing, public/media relations, website/digital functions, social media and special events. The Director benefits from a close working relationship with College leadership, faculty and staff and reports to the Vice President, College Advancement and External Communications. As Wisconsin's largest technical college and the most diverse two-year institution in the Midwest, MATC is a key driver of southeastern Wisconsin's economy and has provided innovative education in the region since 1912. Approximately 40,000 students per year attend the College's four campuses and community-based sites or learn online.

Duties listed may vary in terms of relative importance, and others may be added or eliminated as this position develops. In addition, specific positions within this job title may have minor variations in duties.

  1. Develops and implements an annual comprehensive marketing plan and budget that supports the College's mission and strategic plan within MATC's district, clearly delineating strategies for all four campuses. 
  2. Leads, advises and facilitates the development of internal and external communications, across platforms (email, web, digital, mobile, social, print, and broadcast media) to achieve division, department and college-wide goals. 
  3. Keeps abreast and evaluates trends in higher education, demographic shifts, and communication channels used by MATC's target market to inform development and execution of the marketing plan. Develops and maintains a thorough knowledge of organizational priorities, decision-making, and program and services offered. 
  4. Serves as the Public Information Officer. Ensures regular contact with target media and timely, appropriate responses to media requests, and manages crisis communications plans in partnership with College leadership. 
  5. Leads the College's promotional advertising campaigns, including directing consultants and advertising agency representatives to implement promotional, student recruitment and image enhancement activities through television, outdoor, radio, digital, mobile, social, print, and other media. 
  6. Directs the College's public and media relations efforts and communicates the College's value to our community through media partners, script writing, public relations messaging, editorial direction, publications, website, etc. 
  7. Manages the College's special event planning team to ensure that strategic objectives are achieved and that details are managed in a professional, creative, timely and cost effective manner. 
  8. Partners with academic, student services and College leadership to improve enrollment effectiveness and student-centered communications. 
  9. Collaborates with College leadership, faculty, and staff to develop and publicize MATC's educational programs and services, and directs Marketing/Communications team to proactively search for stories of interest that demonstrate the value and impact of an MATC education. 
  10. Initiates and implements all departmental policies, procedures, and guidelines for marketing and communications, including the management of MATC's brand image through design standards, logo usage, and design templates for the college to maintain a consistent, professional image. 
  11. Provides strong and effective leadership to the Marketing/Communications team to capitalize on the full potential of this most critical resource. Supervises, guides and evaluates staff to ensure that all employees are engaged, empowered, and motivated to contribute fully to the College's mission, vision and strategic plan. 
  12. Prepares, implements and manages department budgets to meet departmental, divisional, and institutional financial objectives; monitors budget activity. 
  13. Establishes and maintains effective working relationships with various external stakeholders including but not limited to business, industry, government, education, and community groups. 
  14. Performs other duties as required or assigned for the effective operation of the department. Establishes and maintains work relationships with business, industry, and community groups.

Requires a Bachelor's degree in Marketing, Mass Communications, Public Relations, Journalism, or related field from an accredited college or university; a Master's degree is preferred. Requires five years minimum experience managing communications, promotional, and/or marketing functions and initiatives. Supervisory experience strongly preferred. Expertise in the areas of workforce, economic development and/or higher education a plus. Or any equivalent combination of training and experience to provide the following knowledge, skills, and abilities.

  1. Exceptional verbal and written communications skills. 
  2. Ability to establish and maintain effective internal and external relationships in planning and implementing strategic marketing activities that will advance the mission and vision of the College. 
  3. Thorough knowledge of the techniques, practices, and procedures used in public relations and journalism. 
  4. Thorough knowledge of integrated marketing techniques and practices, including effective use of social media to achieve marketing and public relations goals. 
  5. Experience targeting communications toward specific market segments, with experience developing and/or working with outside agencies to develop marketing campaigns. 
  6. Skilled project manager. Able to drive complex, cross-unit projects with excellent organizational skills and ability to work under pressure and direct multiple projects concurrently. 
  7. Aptitude or experience measuring results of marketing/sales promotion efforts and implementing changes into future promotions/communications. 
  8. Aptitude or experience in designing communication/marketing plans to keep pace with the latest communication channels used by the target market. 
  9. Demonstrated ability in strong leadership skills with the ability to motivate and influence others and solve problems creatively and strategically. 
  10. Demonstrates a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the College. 
  11. Demonstrated ability to maintain ethical conduct, confidentiality and professionalism. 
  12. Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers. 
  13. Maturity and interpersonal savvy to interact effectively with people in diverse roles and levels within and external to the College.


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