Food. Purpose. You.
We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US $16.6 billion during fiscal 2016.
We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.
EOE/Minorities/Females/Vets/Disabilities.
Position Overview:
This role is responsible for day-to-day consulting on web site operations, metrics, user experience and content marketing plans (paid, organic) in support of various General Mills internal and international brands digital marketing efforts. Key deliverables include increasing the reach, frequency and engagement of the GMI brand web sites by helping teams to understand site analytics, organic/paid traffic opportunities and overall site content and digital campaign optimization. Cost to Serve, Annual Visits, New Visits, Repeat Visits, Site Engagement and Organic Traffic are all key management metrics for this position.