Digital Media Manager

A successful Digital Media Manager will provide strategic planning and direction across all facets of digital media. This is a technical position, requiring expertise within the platforms of Google AdWords (search, display, and YouTube), Facebook Ads Manager, Twitter Ads Manager, and Pinterest Ads Manager. He or she will take the lead recommending and clearly communicating strategic media solutions for client business/media objectives.

• Accountable for all phases of digital campaignsincluding research, development and writing of plans, presenting, negotiating,buying, optimizing, tracking and reporting
• Hands-on campaign management, including campaign design and build, actual ad assembly, and QA testing of ads in the platforms outlined previously
• Analyze and report campaign performance and assess against goals (ROI and KPIs) 
• Research, track and interpret emerging media trends and how they relate to our clients 
• Work with other members of the media department to develop multi-platform campaigns 
• Train and oversee other members of the department in carrying out the different functions of digital campaigns as noted above
• Work with other departments to ensure media efforts are well-integrated with clients’ overall objectives
• Gain client trust and respect; building strong client relationships
• Organize and keep specs up-to-date
• Work to maximize department efficiency/effectiveness
• Participate in new business efforts
• Manage deadlines and work in an efficient manner

• Four-year degree with 5+ years digital media planning and buying experience for both B2B and B2C clients
• Extensive knowledge of Google AdWords and Analytics, social media platforms, optimization strategies, remarketing, conversion tracking, ad serving tools and reporting technologies 
• Understanding of ad specs, basic creative build and website design
• Basic understanding of media tactics outside of digital
• Sound analytical thinking with good quantitative skills
• Results-focused – deliver client metrics and follow-up analysis
• Proficient in Microsoft Office
• Persuasive written and oral communication skills
• Strong organization and attention to detail
• Ability to handle multiple projects and deadlines at once
• Skilled at critical thinking—able to analyze problems/situations and determine best course of action
• Collaborative, team player with a positive attitude
• Self-starter, detail-oriented, sincere, hard working
• Strong work ethic
• Thrive in a performance-based culture

• A competitive starting salary; considerable growth opportunity
• Success bonuses—valuable cash and deferred profit-sharing plans
• An unusually strong benefits package—health, dental, life and disability insurance
• A performance-based culture that rewards team members who deliver
• Workmates who you’ll genuinely enjoy
• A stimulating work environment
• A company that embraces work/life balance