Digital Marketing Specialist

The Digital Marketing Specialist plays an important role in the digital domain of the agency. This person contributes to the strategy and specification of digital services for the firm, provides crucial digitally-focused insights, and helps define and manage processes associated with digital campaigns. The Digital Marketing Specialist has working knowledge of digital best practices as well as technical aspects and requirements needed for specification and implementation of a variety of digital products. This includes, but is not limited to, websites, landing pages, microsites, email campaigns, social media advertising, digital advertising and all things SEM, SEO and PPC. Google AdWords and Google Analytics certifications are preferred.

In order to help drive organic growth for clients through demand generation, experience working with automated marketing platforms (like Marketo) and CRMs (like Salesforce) is a plus.

Job Responsibilities:

• Helps plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Sets up measurement and reporting mechanisms, leveraging Google analytics whenever possible.
• Provides analysis of clients’ web/digital properties and recommends improvements based on updated best practices and user experience enhancements.
• Assists in the development of digital marketing proposals to ensure they are strategically grounded, appropriate for client needs and marketplace opportunities.
• Evaluates emerging technologies and digital practices.
• Provides thoughts and perspectives to keep the agency abreast of developments in digital marketing.
• Contributes as part of the digital team to support programming, production, execution and quality assurance of digital projects as needed.
• Works with the Client Service Team to help identify web/digital solutions that drive against our clients’ business goals, enhancing our digital marketing offer.

• Bachelor degree in Marketing, Computer Science or Related Field.
• 2-4 years experience in a digital environment, preferably agency-type.
• 2-4 years experience executing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website and keyword analytics tools (e.g., Google Analytics, Google AdWords, MOZ, Spyfu, etc.)
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement, including competitive analysis.

Trefoil Group is all about talent, drive and, most of all, teamwork. Our salaries are competitive and commensurate with experience. Benefits include: medical, dental, and vision insurance, paid time off, holidays, 401(k), short- and long-term disability, maternity/paternity leave, profit sharing and new business sales bonus opportunities, parking reimbursement, organizational performance transparency, and much, much more. But most of all, we are all about living our core values – dignity, rigor, teamwork and, of course, fun!