Digital Marketing Specialist

Rural Mutual Insurance Company

Based in Wisconsin and serving our state’s customers exclusively, Rural Mutual Insurance Company provides a full line of insurance products to families, farms, local businesses, towns and municipalities.

Rural Mutual is rated "A" with a positive outlook by AM Best and has been named one of the top 50 property & casualty insurance companies in the United States for eight consecutive years by the Ward Group.

We have also been named one of Madison Magazine’s “Best Places To Work”.

http://www.ruralins.com


Position Details

Digital Marketing Specialist
Job
Full-time
3/21/2017
Southwest Wisconsin
Madison, WI

Provide digital marketing services to support the company's sales and marketing efforts.

  • Collaborate with our Advertising Agency to create informative, engaging and effective internet marketing programs for Rural Mutual Insurance Company.
  • Set-up, develop and train business owners on social media programs.
  • Oversee the management of Rural Mutual’s corporate webpage, Facebook, LinkedIn, Twitter and SharePoint accounts.
  • Assist in developing print and digital content for industry publications.
  • Accumulate and analyze corporate data. Make recommendations to assist the field force in reaching corporate objectives.
  • Coordinate various company events. Includes, A/V support and planning.
  • Monitor overall corporate initiatives and sales campaigns.
  • Develop professional contacts and participate in outside marketing organizations.
  • Other duties as assigned.
  • College degree with emphasis in Marketing, Advertising, Business Communication and or Public Relations is preferred.
  • Working knowledge of desktop programs like Adobe Creative Cloud and Microsoft Excel.
  • Familiarity with Google Analytics, Hub Spot, WordPress, PPC and NAP systems.
  • Website management and social media experience.
  • Communication and interpersonal skills.
  • Ability to work in a free-flowing team environment.
  • Open-mindedness and creative thinking is encouraged.
  • Strong organizational and multi-tasking skills.
  • Ability to work with minimal supervision.
  • General insurance knowledge preferred.
  • Agriculture background preferred.
  • Available for occasional overnight travel.
  • Salary commensurate with experience.
  • Complete benefit package including health, dental, life and long term disability insurance.
  • 401(k) plan with a matching contribution.
  • Employee bonus program.
  • Flex plan.
  • Time-off benefits.
  • Education benefits.


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