Digital Marketing Specialist

The Integrated Marketing Communications (IMC) department at UW-Madison's Division of Continuing Studies (DCS) is seeking a Digital Marketing Specialist to help us engage and inform lifelong learners through the use of direct e-mail, websites, and other digital strategies. Under the supervision of the Digital Solutions Manager, this position will lead IMC's use of direct email in support of lifelong learning across campus and support the digital team as a WordPress developer and content manager. As part of the IMC Department, work collaboratively with colleagues and clients to design and implement digital tactics and strategies that achieve specific marketing objectives. While division of duties will fluctuate according to the Division's business needs, the jobs primary duties will be the following: Web Design and Production and Outbound Marketing.

Principal duties:

Web Design and Production (65%):

• Design and create website layouts using standard HTML/CSS and WordPress
• Evaluate and refine user interface, including menus, site navigation, etc.
• Create high-quality web graphics, banners, logos, banner ads, and social media art
• Update and maintain web content, including text, graphics, menus, indexes and directories

Outbound Marketing (15%):

• Serve as subject matter expert for email marketing. Create targeted digital email campaigns using Eloqua and iContact and hand-written HTML/CSS
• Implement and optimize email campaigns to achieve program-specific marketing objectives
• Design responsive mail templates, A/B tests, landing pages, and multi-step workflows
• Evaluate and report campaigns based on subscriber growth, conversions, and other metrics
• Ensure the appropriate marketing messages are conveyed clearly and delivered properly to identified audience segments
• Proofread emails for clarity, grammar, compliance, and spelling

Other Duties (20%):

• Participate in project ideation for digital projects with regard for brand, audience, and the user experience
• Participate in campus-wide communication and external relations teams, developing collegial relationships with other communications and marketing offices
• Staff and support special events
• Other duties and responsibilities not included may be assigned, to ensure the successful functioning and evolution of the IMC Team and its support of lifelong learning.

Degree and area of specialization:

• A Bachelor's degree is required.

Minimum number of years and type of relevant work experience:

• At least 3 years' experience in web design and front-end development.
• Proficiency in Adobe Creative Cloud (esp. Illustrator and Photoshop).
• Experience with WordPress development.
• Experience with direct e-mail marketing campaigns, preferably with a marketing automation platform (e.g., Eloqua) and/or email service provider (e.g., MailChimp, iContact, Constant Contact).
• Excellent written and verbal communication skills.
• Proven ability to work effectively with diverse clients and colleagues.
• Well-developed project management skills, and demonstrated success working independently on complex projects with tight deadlines.

Competitive.