Digital Marketing Specialist

American Orthopaedic Foot & Ankle Society

Founded in 1969, the American Orthopaedic Foot & Ankle Society (AOFAS) is a medical specialty society composed of more than 2,200 American and international Orthopaedic Surgeons (MD/DO) specializing in the surgical and medical care of the foot and ankle. The Society promotes quality, ethical, and cost-effective patient care through the education, research and training of orthopaedic surgeons and other health care providers; creates public awareness for the prevention and treatment of foot and ankle disorders; and serves as a resource for government, industry and the national and international health care communities. AOFAS is complemented in its support of the field by the Orthopaedic Foot & Ankle Foundation (The Foundation). The Foundation focuses on research, education and service.

http://www.aofas.org

Position Details

Digital Marketing Specialist
Job
Full-time
10/9/2017
Northern Illinois
Rosemont, IL

SUMMARY:

The Digital Marketing Specialist is responsible for overseeing and developing AOFAS online marketing channels, including websites, social media pages, and search engine marketing. This position is a new role for the society.

ESSENTIAL RESPONSIBILITIES:

  • Oversees and maintains the AOFAS websites, working with other departments and volunteers to ensure effective and timely online representation of AOFAS events, programs, and strategic initiatives. 
  • Enforces style guidelines and maintains consistency across webpages. 
  • Oversees AOFAS social media presence on Twitter, Facebook, LinkedIn, and YouTube, developing content and responding to incoming messages and posts. 
  • Writes effective copy for the website and social media under the direction of the Marketing Communications Manager. 
  • Utilizes SEO strategies to maximize the exposure of the AOFAS website and digital assets.
  • Supports efforts to promote the specialty and its members using SEM tactics, including Google AdWords. 
  • Works closely with the Membership Department to engage members through digital channels. 
  • Collects and reports analytics on digital tactics, and makes recommendations for future strategic initiatives based on data. 
  • Monitors online content pertaining to the specialty on external websites (e.g., WebMD, Wikipedia). 
  • Troubleshoots CMS issues and maintains documentation of CMS operating procedures and business processes. 
  • Stays abreast of digital trends and best practices. 
  • Other duties as assigned by Marketing Communications Manager.

KNOWLEDGE AND SKILL REQUIREMENTS:

  • Bachelor’s degree required 
  • 3+ years’ experience, preferably in a medical/physician association 
  • Proficiency with content management systems and HTML 
  • Experience developing and monitoring SEM campaigns 
  • Proven ability to write engaging copy for the web and social media 
  • Familiarity with SEO techniques and best practices 
  • Familiarity with Google Analytics 
  • Basic photo editing skills in Adobe Photoshop 
  • Ability to coordinate multiple projects and manage deadlines

OTHER REQUIREMENTS:

  • Must enjoy a small office environment 
  • Must be able to travel 1-2 times per year

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