Digital Marketing Specialist

The College is seeking applicants for a full-time Digital Marketing Specialist position for the Marketing and Communications department located in Milwaukee, WI.

This is a full time position. Salary will be commensurate with qualifications, education, and experience. Alverno College health, disability, and retirement plan enrollment is available to full time employees and eligible dependents. Tuition benefits are also available for employees and qualified dependents.

Reporting to the director of Marketing and Communications, the Digital Marketing Specialist will collaborate with internal and external partners to provide strategy and content supporting the growth of Alverno College through its recently adopted strategic plan. Collaborate with key College stakeholders, including most closely with the College’s Admissions department, crafting innovative and effective communication strategies using a variety of interactive capabilities, including the web, social media, PPC, SEM, SEO and other emerging media. Maintain and report web analytics to track trends and campaign results and lead generation efforts. Maintain and update the College website daily to ensure integration with social media and all College communication channels. Manage web content management system resources, train and provide support for web content managers, and design campus website to meet audience needs.

• Bachelor's degree in Marketing, Communications, Media/Web Design, Technical or Visual Communication or a related field is required.
• Requires a commitment to supporting and growing College enrollment through digital marketing, an entrepreneurial energy, a flexible and collaborative work style, organizational competence, and the ability to coordinate multiple deadlines simultaneously in a fast-paced environment. 
• Must be able to work with frequent interruptions and professionally respond to variations in schedules and plans. 
• Must be creative and self-directed with strong problem-solving skills, including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness, and have the ability to create strong professional and personal relationships with the College community. 
• A minimum of three years of digital marketing experience is required. Higher education and/or nonprofit experience is beneficial but not required. 
• Basic HTML and/or CSS experience is required. 
• Excellent written and oral communication skills, including explaining web design, purpose and best practices. 
• Ability to explain technical information to a non-technical audience and work closely with the Information Technology department. 

Successful candidates will have a demonstrated commitment to promoting diversity, inclusion, and multicultural competence in an educational and work environment and must be willing to contribute to the College’s strategic plan of inclusion.

This is a full time position. Salary will be commensurate with qualifications, education, and experience. Alverno College health, disability, and retirement plan enrollment is available to full time employees and eligible dependents. Tuition benefits are also available for employees and qualified dependents.