Digital Marketing Coordinator

This fast-paced, fun position will assist in marketing several aspects of the hotel. Target markets include leisure travelers, UW Alumni, corporate travel coordinators, meeting planners, brides, non-profits and local restaurant diners. You must be enthusiastic, creative and organized and you must have a passion for hospitality, all things downtown Madison and be willing to learn about hew industries and markets as needed.

This position will work directly with the Marketing Manager to effectively communicate our brands. Duties vary and new ones could always emerge, but they will include the following:

• Strategically plan and create content; which includes righting copy as well as taking and editing photos and videos. 
• Distribute content through websites, multiple social media pages, blogs, on-site reader boards and email platforms. 
• Assist with analyzing website traffic and optimizing user experience Assist with planning, procuring and designing various online advertising 
• Online profile maintenance across multiple travel, bridal, event and dining sites 
• Assistance in non-digital graphic production including menus, signage, brochures and print ads Hotel promotions as determined by the Marketing Manager and Director of Revenue Management 
• Industry and market research Assisting in public relations initiatives as directed by the Marketing Manager 
• Other duties as assigned

You should have business, organizational or personal experience with:

• Social networks and social mediabest practices 
• Email databases and systems 
• Composing thoughtful, engaging, consistent content 
• Video and photo creation and editing Adobe Creative Suite Microsoft Office Google Analytics ExpressionEngine or other website CMS system
• A bachelor’s degree or equivalent experience with a focus in communications, marketing, business or another similarly related field. 
• You must be a dedicated team player. 
• You must be highly motivated and ready to learn. 
• Qualified applicants must be able to successfully complete a pre-employment drug test, background check and reference checks. The Madison Concourse Hotel is a drug free workplace.