Digital Experience Manager

Under the direction of the Senior Director of Brand Engagement, the Digital Experience Manager is responsible for optimizing and maintaining Bethesda’s websites with a focus on driving engaging content, improving the user experience (UX) and leading continual improvements by using analytics and multivariate testing. This position works to improve our web experiences through hands-on changes within a CMS, supported by a front-end designer and an IT support team.

• Manage and improve presence of Bethesda’s websites.
• Provide ongoing business analytics and insights that will include (but not be limited to): visits, funnel analysis, online conversions, and A/B testing.
• Work to maintain a roadmap for web-based improvements that support strategic goals, relying heavily on consumer insights and analytics to help formulate all strategies and recommendations.
• Work with internal teams to focus on content effectiveness, conversion, and user experience.
• Maintain and deploy an ongoing content calendar for web content.
• Deploy user experience and technical expertise to ensure the best possible web experience based on the desired business impact.
• Serve as the primary user of CMS platforms and drive self-service solutions for secondary users that allow for content creation, updates, and optimization by non-technical staff.
• Own the web analytics platform and reporting, creating, distributing, and utilizing dashboards to drive consumer insights and improve processes.
• Supervise the Web Designer.

• Bachelor’s degree in Marketing, Advertising, Computer Science, or related field.
• 5+ years in a digital marketing role, including hands-on web content management and optimization
• Experience in presenting personalized and relevant content based on persona and/or user behavior
• Experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst, Heap, etc.
• Experience with multivariate testing and optimization tools such as Test&Target, Optimizely, Google Optimize, etc.
• Strong writing skills
• Proven ability to balance work streams from multiple parties and propose schedule changes to meet deadlines
• Experience with HTML, CSS and other front-end programming languages
• Demonstrated track record of success in e-commerce marketing and/or development

Bethesda offers a comprehensive benefits package including health, dental, and life insurance; short- and long-term disability insurance paid by the company; a 403(b) with a company match; and paid time off. Insurance benefits are effective the first of the month following 30 days of employment.