The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for the UW-Madison, is recruiting for a creative professional to join the marketing team. The Design Manager is responsible for producing innovative solutions to marketing problems that combine both written and visual elements; supervising and managing design staff engaged in all aspects of print and digital as related to visual identity; leading cross-functional teams through the creative process to meet creative brief objectives while demonstrating a high level of creativity, visual sensibility, attention to detail and adherence to brand standards.
*The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (www.supportuw.org) and the Wisconsin Alumni Association (www.uwalumni.com), whose legal corporate name is registered as the University of Wisconsin Foundation.
Essential Functions
Conceive, design, and create artistic, graphic design, campaign and other visual elements for application in touch points across multiple platforms
- Design and produce original graphic solutions to meet marketing objectives in support of strategic communication priorities.
- Produce visual touch points for print, digital and event graphics with an emphasis on publication design, direct mail and email marketing.
- Exhibit a high level of creativity and attention to detail.
- Implement pre-press process for production of digital files.
- Plan and direct photo shoots to support creative and campaign requirements.
- Work collaboratively with production team and vendors to successfully develop and produce creative materials.
Concept development and ability to lead cross-functional teams through the creative process
- Employ strategic thinking and key points of the creative brief to develop concepts and present original ideas through graphic solutions.
- Research appropriate design ideas to develop the best approach and concepts for style, technique and production methods for the project.
- Collaborate with cross-functional teams from the ideation phase through production.
- Deliver against timelines and milestones, identify potential delays and proactively find solutions.
Brand management
- Conceive and execute consistently branded campaigns across multiple channels of distribution.
- Inform and achieve consistent brand presentation of the WAA, UWF, UW and WFAA graphic and visual identity standards to reinforce and strengthen the brand.
- Coach design staff in proper use and understanding of visual identity; ensure proper usage of logos and corporate colors across platforms and touch points.
Manage and lead creative team members
- Assign design work to appropriate team members.
- Provide art direction and timely feedback on work performance and coach on improvement opportunities.
- Identify career path and growth opportunities for team members.
- Hold team accountable for performance expectations.
- Foster a positive work environment, characterized by open communication, collegiality, support, accountability and motivation to optimize staff performance, satisfaction / morale and retention.
- Recruit, interview and select highly talented and qualified staff for open positions.