Design and Content Strategist

POSITION OVERVIEW:

You are an experienced graphic artist and social media marketer with a passion for fashion, design and an understanding of women’s rights (specifically sexual exploitation and sex trafficking). The ideal candidate is a self-starter who is hungry for growth, thrives in a fluid environment and possesses a strong eye for visual detail and creativity with exceptional writing skills.

The Design and Content Strategist is responsible for creating a visually integrated social media presence across multiple platforms and channels to foster engagement with the MY SISTER audience, like-minded companies, influencers and more. This role serves as an ambassador across all social media touch points, managing content concepting, design, copywriting, and content calendar in conjunction with digital marketing team.

Creativity is key, as content planning, ideation and creation through strong visual and storytelling brand aesthetics serves as a major responsibility of the Design & Content Strategist.

ESSENTIAL DUTIES:

Produce creative content for MY SISTER social channels

• Fluent in Adobe Creative Suite and graphic design, illustration skills a plus
• Ability to create and plan dynamic content across all channels, including graphics, motion graphics, photography, video and emerging technologies (like Plotagram, etc)
• Copywriting

Design MY SISTER collateral, signage, email marketing campaigns, ads and other files TBD

Manage content library, creative toolkit and assets

Actively research creative partnerships for the brand, including but not limited to illustrators, photographers, videographers, artists, activists, influencers and brands that align with company mission

Supports the Director of Marketing in research, strategy, and content implementation across social media platforms.

• Leverages social media platforms (Facebook, Instagram, Twitter, Pinterest, YouTube and emerging channels, blog, affiliate links, etc.,) to communicate internal and external brand stories.
• Develops a creative, storytelling content strategy using a diverse mix of fashion, event-related and mission-driven initiatives.

Collaborates with digital team to develop a social strategy and content calendar as it relates to messaging, engagement and the preferences across multiple social media brand and property platforms.

• Helps research and connect with bloggers and influencers
• Creates strategic campaigns and publishes content for MY SISTER brand and properties across the company.
• Ideates and creates content for various channels through the use of photography, video and creative storytelling/copywriting.

Manages the day-to-day messaging, monitoring and moderation of multiple social media platforms.

• Serves as brand expert on sexual exploitation and sex trafficking issues as they pertain to the MY SISTER mission and responds to related interactions with knowledge and tact

Provides regular updates and reporting, ensuring performance goals are being met and providing recommendations when necessary.

• Manage and optimize social advertising campaigns on an as needed basis

Performs all other job related duties as requested.

REQUIREMENTS:

• 3+ years of graphic design experience 
• Driven, growth-minded attitude; thrives in a fast-paced environment 
• Interest in social justice, feminism, human trafficking or similar 
• Degree in marketing, communications, social media or something similar 
• Exceptional writing and proofreading skills with extreme attention to detail 
• Strong interest in fashion and design aesthetics 
• Graphic design basics and experience with Adobe Creative Suite

DESIRED CHARACTERISTICS:

• Innovative, performance driven and a strong ability to leverage relationships 
• Takes a proactive approach to work and takes initiative to research and seek-out innovative ideas 
• Experience with photography + video content creation 
• Up on current pop-culture topics, fashion and mainstream trends 
• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires that ability to multi-task and implement high priority initiatives