Copywriter / Content Creator

Harken

Harken, Inc. is a leading manufacturer and distributor of innovative sailboat hardware and accessories for over 50 years. We also translate our engineering capabilities into high-performance products for industry. If you have a positive can-do attitude, and thrive in a casual, but fast paced work environment, we want you!

http://www.harken.com/


Position Details

Copywriter / Content Creator
Job
Full-time
3/14/2018
Southeast Wisconsin
Pewaukee, WI

Curious mind working in the word space within our inside agency, to concept, and then realize ideas that become respected business assets deployed in print, digital, video and social media formats. The ideal candidate will develop engaging content including advertising, targeting Harken marine and industrial users. Successful candidate will be comfortable working with advancing technologies and marketing trends. News gathering or Agency experience preferred. A background in sailing is helpful, but the ability to learn about idiosyncratic, technical products and their users much more important.

  • Deliver words supporting a wide variety of marketing communications projects
  • Self-start. Don’t wait, investigate
  • Love and understand our Brand and its voice. Communicate what is most important to users about Harken
  • Input on project creative strategy
  • Be able to create ideas that advance that strategy
  • Effectively pitch those
  • Create the voice for the concepts that get approved
  • Collaborate and communicate effectively in and out of the creative team
  • Be relentless about detail
  • Deliver on time
  • Be able to take friendly suggestions in stride. Understand there is always a mutually-acceptable solution and it is a creative person’s obligation to drive to it
  • Perform other duties as assigned
  • Reporter’s mindset that seeks to understand what audiences need to know and how to create it
  • Bachelor's Degree in Marketing, journalism, business, communications
  • 5+ yrs. relevant experience with a portfolio of samples to which you can bring context, illustrating your craft
  • Excellent verbal and writing skills in English
  • Ability to create concepts working both independently and in collaboration. Project management/completion skills with attention to detail
  • Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities
  • MS Word, PPT, Wordpress, experience with CMSytems a plus.
  • Video scripting (editing)
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms


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