Community Engagement and Marketing Specialist

ALA is seeking a highly skilled and innovative community engagement and marketing specialist. We seek a candidate who will create clear, welcoming pathways for members to engage with and contribute to the work of the association. The ideal candidate will build ALA membership through the development and execution of membership and marketing strategies that promote our organization’s programs, services and opportunities for engagement.

Reporting to the ALA Associate Executive Director for Advocacy and Member Relations, the community engagement and marketing specialist will be responsible for:

• Creating and managing vibrant online communities for ALA members by posting content that connects members, and facilitates networking and engagement
• Encouraging ALA members to complete their online community profiles to assist them in connecting with communities of interest
• Promoting member participation in ALA’s online communities via print, online, email, and social media
• Working in conjunction with the ALA Community Engagement Specialist, create automation and personalization rules for ALA’s online communities
• Through personalization, encourage ALA members to join ALA divisions and round tables within their communities of interest
• Identifying non-ALA members participating in the online communities and communicate the benefits of ALA membership
• Working collaboratively with other ALA membership marketers, coordinate onboarding messaging, engagement and marketing campaigns
• Working with the ALA Membership Director and the ALA Membership Specialist, implement targeted marketing campaigns (print, online, email, and social media) with measurable results.

Requirements:

• Bachelor’s degree in marketing, communications, public relations or related field is preferred. Background in library and information science, nonprofit, and/or associations is a plus. 
• Minimum of 3 years relevant experience in marketing and communications with demonstrated success. Background preferably in a member-based association or library setting. 
• Strong project management, collaborative, analytical, and organizational skills. 
• Exceptional oral and written communication skills, attention to detail, and visual creativity. 
• Must be a self-starter, innovator, and problem-solver. 
• Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities. 
• Ability to establish and maintain effective, collaborative working relationships with other staff and member leaders. Must also be able to work independently. 
• Aptitude for providing excellent customer service to co-workers, members, and external customers. 
• Intermediate to advanced proficiency in MS Office applications and Adobe Creative Suite. 
• Prior experience with email marketing (e.g., Informz), HTML coding or content management systems, and social media platforms 
• Working knowledge of association management system (AMS), such as iMIS or similar, is desirable.

This is an opportunity to work in a fast-paced environment that is mission-driven and empowers staff to creatively carry out responsibilities. ALA’s office is conveniently located in downtown Chicago with numerous public transportation options nearby. Starting salary range is negotiable from the mid-40s based on experience and qualifications. ALA has an excellent benefit package that includes medical, dental, generous paid vacation and a retirement annuity.