ESSENTIAL JOB FUNCTIONS:
In conjunction with Marketing Director, helps create overall MCM marketing plan and marketing campaigns to promote events and activities of departments in order to meet or exceed goals, such as attendance and revenue. Oversees execution of daily marketing and communications work (75%)
- Oversees some marketing intake meetings to understand client (other MCM staff or partners) goals and plan strategies and tactics to reach those goals.
- Manages museum website and events calendar, including writing, editing, updating, managing photos and other images.
- Manages museum’s email marketing program, including monthly enews and emails to segmented audiences, such as Adult Swim (21+ evening parties), the American Girl Benefit Sale, and member communications.
- Responsible for writing, editing, proofing, and following best practices for layout and copy.
- Works with graphic designer to create attractive, effective communications.
- Manages museum’s social media campaigns and channels, including Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Yelp and the MCM Blog.
- Manages the museum’s Google AdWords account. Is a prime user and manager of museum’s project management software (currently Basecamp) to organize work and tasks.
- Helps train other staff in its use.
- Responds to external comments and questions via email and social media.
- Helps write and prepare press releases and facilitates inclusion of MCM events in relevant online and print calendars.
- Helps the Marketing Director with media outreach and advertising as needed.
- Helps write creative copy as needed.
- Serves as a writer, editor and proofreader for MCM staff.
Helps staff museum and outreach events. (10%)
- Attends events such as fundraisers in the museum, Adult Swims, outreaches, and expos in order to help promote the museum.
- Represents the museum in a friendly, professional, and informed manner.
- Helps update, prepare, and set up museum’s outreach materials, such as expo displays.
Helps track Key Performance Indicators to measure progress, understand trends, and evaluate marketing strategies and tactics. (10%)
- Tracks web statistics using Google Analytics.
- Helps prepare general evaluation and marketing reports to hone advertising and promotion effectiveness and efficiency.
- Helps prepare reports and materials for Marketing Committee and board meetings.
- Attends Marketing Committee meetings.
Researches trends and tools in marketing to keep marketing team current, effective and efficient. (5%)
- Researches best and promising practices from the field.
- Finds and attends professional development opportunities as budget allows.