Communications Coordinator

Madison Children's Museum

Madison Children’s Museum is a nonprofit organization serving 200,000 visitors annually and is recognized as among the top 15 children’s museums in the US. We are a non-profit educational facility inspiring children and adults to learn, love, and celebrate. Our staff of 65 individuals are dedicated, professional, and playful people who believe in the mission and values of the museum. The CEO has 30 years as a leader in children’s and science museums. MCM’s board of directors consists of 24 people from all walks of life who bring their wisdom, wealth, and work to bear on our success. We will be launching a major capital project, and the person in this new position will help our leadership successfully achieve those goals as well as continue the operations of this award-winning museum to support the MCM mission and vision. As leaders in our field and community, we practice our values.

http://www.madisonchildrensmuseum.org


Position Details

Communications Coordinator
Job
Full-time
6/16/2017
Southwest Wisconsin
Madison, WI

SUMMARY OF JOB SCOPE & RESPONSIBILITIES:

The Communications Coordinator manages daily communications and promotions that help the museum achieve its marketing goals, including increasing attendance and revenue. This position provides assistance where needed to the Director of Marketing & Communications. Successful candidate will have a passion for project management, language, social media and the mission of Madison Children’s Museum.

ESSENTIAL JOB FUNCTIONS:

In conjunction with Marketing Director, helps create overall MCM marketing plan and marketing campaigns to promote events and activities of departments in order to meet or exceed goals, such as attendance and revenue. Oversees execution of daily marketing and communications work (75%)

  • Oversees some marketing intake meetings to understand client (other MCM staff or partners) goals and plan strategies and tactics to reach those goals. 
  • Manages museum website and events calendar, including writing, editing, updating, managing photos and other images. 
  • Manages museum’s email marketing program, including monthly enews and emails to segmented audiences, such as Adult Swim (21+ evening parties), the American Girl Benefit Sale, and member communications. 
  • Responsible for writing, editing, proofing, and following best practices for layout and copy.
  • Works with graphic designer to create attractive, effective communications. 
  • Manages museum’s social media campaigns and channels, including Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Yelp and the MCM Blog. 
  • Manages the museum’s Google AdWords account. Is a prime user and manager of museum’s project management software (currently Basecamp) to organize work and tasks. 
  • Helps train other staff in its use. 
  • Responds to external comments and questions via email and social media. 
  • Helps write and prepare press releases and facilitates inclusion of MCM events in relevant online and print calendars. 
  • Helps the Marketing Director with media outreach and advertising as needed. 
  • Helps write creative copy as needed. 
  • Serves as a writer, editor and proofreader for MCM staff. 

Helps staff museum and outreach events. (10%)

  • Attends events such as fundraisers in the museum, Adult Swims, outreaches, and expos in order to help promote the museum. 
  • Represents the museum in a friendly, professional, and informed manner. 
  • Helps update, prepare, and set up museum’s outreach materials, such as expo displays. 

Helps track Key Performance Indicators to measure progress, understand trends, and evaluate marketing strategies and tactics. (10%)

  • Tracks web statistics using Google Analytics. 
  • Helps prepare general evaluation and marketing reports to hone advertising and promotion effectiveness and efficiency. 
  • Helps prepare reports and materials for Marketing Committee and board meetings. 
  • Attends Marketing Committee meetings. 

Researches trends and tools in marketing to keep marketing team current, effective and efficient. (5%)

  • Researches best and promising practices from the field. 
  • Finds and attends professional development opportunities as budget allows.

QUALIFICATIONS:

Education/Experience:

  • BA in marketing or other relevant field

Required Skills:

  • Ability to organize and track projects and workflow. 
  • Must have strong organization skills and the ability to complete tasks on deadline. 
  • Strong writing and editing—familiarity with editing to style. 
  • Expertise working in a marketing context with Facebook, Twitter, Instagram and other social media channels. 
  • Familiarity with an email program such as Emma or Constant Contact. 
  • Familiarity working with WordPress for web management and basic familiarity with html. 
  • Excellent customer service skills. 
  • Ability to perform work accurately, with high attention to detail. 
  • Must be able to work independently.
  • Excellent problem-solving and interpersonal skills.

Preferred Skills:

  • Experience using Basecamp or similar project management program. 
  • Publicity management. 
  • Management and presentation of data. 
  • Ability to use graphic design tools, such as InDesign, Illustrator and Photoshop.

Other Job Requirements:

  • Must be available to work occasional nights and weekends. 
  • Requires understanding of and respect for diversity.

REASONS TO JOIN OUR TEAM:

  • Flexible schedule to balance work and play 
  • Collaborative, creative team bringing learning and community to families 
  • Convenient downtown location on the Capitol Square, good bike access and public transportation
  • Free 6-person Madison Children’s Museum membership, including reciprocity at museums and science centers across the country and participation in our 10% partner program, offering discounts at businesses and restaurants such as Ian’s Pizza, CTM (Children’s Theater of Madison), Gotham Bagels, and Bradbury’s Coffee 
  • Opportunity to participate in 401K Plan 
  • Free admission to select MCM events and parties, including some Adult Swim

Additional benefits information available upon request.



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